HBS- Airborne Express Background Information Seattle based Airborne Express was the third largest express mail business in the 1990s. The product of two specialist airfreight carriers‚ Airborne Express began operations in 1968 and targeted businesses requiring regular‚ high-volume shipments of urgent items. Airborne maintained low cost operations by focusing on efficiency. We discuss how the express mail industry evolved throughout the 1990s and what Airborne did to remain competitive. How and
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Express Rail Link Decision-making Power‚ is the ability to achieve a desired outcome. In the issue of the Express Rail Link‚ the government’s actions can fully reflect the power as decision-making. Guangzhou-Shenzhen-Hong Kong Express Rail Link is one of the important infrastructure projects planned by the Guangdong Provincial Government and the Hong Kong government. During the process of planning‚ power of the Hong Kong Government- the Transport and Housing Bureau had already been existed. It made
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to help Airborne Express with its strategy formulation and implementation. Statement of the Problem and Objective Problem: Decline in the market share of Airborne Express in the volume of overnight deliveries. Objective: To become one of the top three companies in the express carriers industry. Alternative Courses of Action ● Not compete with established competitors like FedEx and UPS‚ and stress the reliability of its delivery schedules. ● Expand Airborne Express ’ business globally
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AIRBORNE EXPRESS: THE UNDERDOG CASE STUDY QUESTIONS 1. Analyze the United States small package express delivery industry in the 1990’s using the Porter’s Five Force Model. Rate each of the five forces as either weak‚ moderate‚ strong or fierce. Justify your rating by using two factors under each force and describing how these factors affect the strength of the force. The Bargaining Power of Buyers The bargaining power of the buyer was somewhat moderate-to-slightly strong due to the
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Case Study 1 Hanqing Zhao (Bill) Martin Jiles‚ Executive Director of Express‚ was leading Express for 8 years. He had set up the “can-do” culture and the results-oriented management style to help this company achieved many goals and affect Express in many aspects. Such as the “can-do” attitude played an important role in installing MIRS computer system‚ which was widely refused to use in the country because it was hard to do. However‚ although Jiles had confidence in his culture‚ it seemed that
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Introduction Federal Express main products are delivering packages to widespread locations within a short time. In this case study‚ we would focus our discussion on its most profitable services‚ i.e. Priority One‚ Standard Air Service‚ and Courier Pak (Table 1). Federal Express Product FedEx specializes in guaranteed overnight delivery of high-priority packages‚ documents‚ and heavy freight. How does Courier Pak fit in Federal Express? For services users Courier Pak is a guarantee overnight
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How and why has the structure of the express mail industry changed? As express mail has become more commonplace it has become increasingly difficult for companies to maintain revenue growth. The top three companies serve over 85% of the market and competition is fierce. In addition‚ six second-tier players were hungry to make inroads and competition from the Post Office and even e-mail made prospects for large increases in volume unlikely. Investments in overseas markets mostly failed to pay-off
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Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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(unclassified paper) Secretary of Defense Fellowship Program 2005-2006 Inside FedEx Express By Captain Gary Peterson 12 May 2006 Edited by Ms. Gerry Yemen Inside FedEx Express Introduction As a Secretary of Defense Corporate Fellow during 2005-2006‚ I was assigned to work at FedEx Express located in Memphis‚ Tennessee. FedEx Express provides time-critical delivery services and associated information assistance globally. It is one of several Operating Companies (OPCO)
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Kapferer’s Brand-Identity Prism model Type of model: Author(s): Domain: Brand model (structure model) J.N. Kapferer Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism‚ Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique‚ (2) personality‚ (3) culture‚ (4) relationship‚ (5) reflection and (6) self-image. These six aspects are divided over two dimensions: a. The constructed source vs. the constructed receiver: a well-presented
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