IJMBS Vol. 1‚ Issue 3‚ September 2011 ISSN : 23 30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 1‚2 G. N. Satish Kumar‚ 2H. Vani‚ 3S. Vandana Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. Abstract This empirical study has investigated the
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AI & Soc (2014) 29:11–21 DOI 10.1007/s00146-012-0435-x ORIGINAL ARTICLE Authentic virtual others? The promise of post-modern technologies Taylor Dotson Received: 17 May 2012 / Accepted: 18 September 2012 / Published online: 30 September 2012 Ó Springer-Verlag London 2012 Abstract While modern technological development has promised the liberation of humanity from the constraints of the natural world: disease‚ toil‚ hunger and so on‚ postmodern technological developments promise a
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inspired by the Milan’s coffee culture to set up an espresso bar in the corner of its only downtown Seattle shop. At that time‚ he stated‚ “The idea was to create a chain of coffeehouses that would become America’s ‘third place’. At that time‚ most Americans had two places in their lives – home and work. But I believed that people needed another place‚ a place where they could go to relax and enjoy others‚ or just be by themselves. I envisioned a place that would be separate from home or work‚ a place
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people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be defined
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Jang Newspaper Brand Audit Prepared by: Moiz Instructor: Dr. Kamran Siddiqui INTRODUCTION OBJECTIVE The purpose of this brand audit is to analyze the brand Jang Newspaper and determine the true personality of the newspaper. The brand audit covers the key attributes that are associated with Jang‚ the specific needs that the newspaper caters to and which particular the target market that it serves. Finally the audit has CBBE model that identifies the equity of the brand and certain recommendations
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Brand Management Analysis of the top ten Brands Submitted to - Prof. Radhakrishnan Submitted by – Abbas Ali (13062) Analysis of the Top Ten Brands: 1. Google: Out of the the top ten brands which grew since 2006 five are technology brands. Interestingly‚ the technology category has grown 141 percent since the inception of the rankings. Since the financial crisis the BrandZ global top 100 brands have strengthened in each category of brand equity. The different components here are meaningful
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summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model
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Airborne Express Case Study Evaluation of Business Leading to Sustained Superior Performance September 24‚ 2010 J401 Airborne Express’ Strategy: Value Mix Airborne considers itself as “the flexible‚ solution-oriented express carrier” with an ability to tailor its services to the needs of particularly large business customers - providing low cost‚ next day‚ and second day deliveries. In this way‚ Airborne has asserted itself using a Cost-Leader strategy (please see appendix 1). Continually
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Service (UPS)‚ Federal Express‚ and Airborne Express. Combined‚ these “Big Three” ship more than 5 million packages a day with over 98% of which arriving on time. The impact that the express mail industry has made on the U.S. economy in terms of technology‚ logistics support for small business‚ and the overall movement of goods has far exceeded the expectations of many since its origination in the 1970’s. The case at hand dives truly dives into‚ not necessarily the phenomenon of express mail‚ but who were
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Brand identity specifies the facets of brands’ uniqueness and value. The common element sending a single message amid the variety of products‚ actions and communications. Brand positioning is the main difference creating preference in a specific market at a specific time for its products. For existing brands‚ identity is the source of positioning‚ or the angle used by the products of that brand to attack a market in order to grow their market share at the expense of competition. What is the organisation’s
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