Brand chosen: Microsoft "Our vision is to create innovative technology that is accessible to everyone and that adapts to each person’s needs. Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities." Bill Gates‚ Chairman INTERNAL FACTORS: Clarity: 9 I would give high marks to Microsoft on clarity because it’s very clear about what brand stands
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(McCray‚ Gonzalez & Darling 2011). Bloomberg (Diana‚ 2009) has stated that Nokia’s market share is declining ever since. By the end of Nokia’s Financial Year 2011‚ they reported a loss of $1.5 billion USD (Jamie‚ 2012) This report will analyze the brand elements of Nokia as well as to explore on 3 consumer behavior concepts that influence the choices of purchasing mobile phones. The concepts that will be discussed are the Decision making process‚ the Self-concept and the Attitude-towards-object model
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LOUIS VUITTON Brand Positioning Essence The Potent Symbol of modern Style. LV creates innovative‚ elegant and practical modern luxuries with quality. Heritage LV originates in Paris‚ since 1854. Personality LV is Elegant‚ Practical‚ Prestige‚ Luxurious‚ Desirable‚ Stylish‚ Value-for-money‚ High-quality and Ever-lasting. Visual Identity Monogram Canvas on LV products Brand Logo Simplified Brand Logo User Image Consumers are stylish‚ fashionable‚ aware of designer’s brands and look for quality
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Strong brand identity and heritage. Well established within the USA. They have had well known celebrity endorsers and faces of the brand. They promote confident and style. They have an iconic style that is tailored for the modern working woman and that is always evolving to meet her changing aspirations and roles. Business and Products Ann Taylor is a leading specialty retailer of women’s apparel‚ shoes and accessories in the United States. The company’s two brands are Ann Taylor and LOFT. The Ann
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Everyone knows the world’s greatest basketball player Michael Jordan also has one of the highest sold brands and apparels. Soon Jordan will be 50 years old‚ and even though he is out of the NBA the economic impact of his commercial success is still felt worldwide. In the early 1980s Jordan came into the NBA‚ back then athletes did not have their own brands‚ they were not a business‚ and endorsements were hard to come by‚ but Jordan changed all that (unsportsmanlike.ca). As noted in New York PRNewswire
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History of IKEA: IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is a privately held‚ international home products company that designs and sells ready-to-assemble furniture‚ appliances and home accessories. The company is now the world ’s largest furniture retailer. IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden‚ named as an acronym comprising the initials of the founder ’s name (Ingvar Kamprad)‚ the farm where he grew up (Elmtaryd)‚ and his home parish The groups of companies
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Tiger Brands CSR Tiger Brands is a well-established company that continues to grow from strength to strength. There is no doubt that a crucial factor in their growth and expansion is their comprehensive Corporate Social Responsibility (CSR) program. By basing all their decisions and operations on a healthy triple bottom line (people‚ planet and profit)‚ they ensure that they give back to‚ uplift and protect the surrounding community and natural environment. This is put into practice by means of an
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Limited Brands‚ Inc.‚ like many other companies‚ saw a downturn in profits and revenues during the economic slowdown. Limited Brands owns companies such as Victoria’s Secret‚ The Limited‚ Bath and Body Works and others. Chairperson and CEO Leslie Wexner did not fear the economic crisis‚ she did not focus on things that were out of her control‚ but instead‚ focused on getting even closer to the customer. Wexner (2010) stated‚ “we had to be frugal with resources‚ time and money…we streamlined the
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Brand Background: Content: Brand strategy Brand Identity & Image Brand Architecture Reference QI YU 14024137 founded in 1784 muslin and spinning cotton end of 18 century knitting and hosier 1819 finest quality raw materials 1893 a limilited company 1960’s signature knitwear line After fine gauge knitwear products (Whoson‚ 2013) Brand Strategy 5 forces influencing brand potential (De Chernatony and McDonald) Macro-environment: Corporation: -Long pround and established -John Smedley Limited company
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work: The Brand Luxury Index (BLI) designed by Franck Vigneron and Lester W. Johnson in 2004 is a scale to measure the different aspects of what makes a brand luxurious. The model measures how luxurious a brand is‚ through personal and non-personal oriented. First non-personal oriented perceptions: perceived Conspicuousness: is defined as the image associated with consuming a luxury item. perceived Uniqueness: the scarcity of items highly reflects on the preference towards a brand‚ and perceived
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