Report on Lipton Ice Tea [pic] Assignment CONTENTS Introduction................................................................................ 3 Demand Equation...................................................................... 4 Justification for the Chosen Variables................................... 4 Regression Analysis................................................................... 9 Explanation of results..............................................................
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Individual Assignment #2 Lipton Ice Tea Commercial – Tokyo Dancing Hotel For this assignment I picked a popular TV ad made by Lipton Ice Tea‚ which was a part of their Drink Positive campaign. I find this commercial to be quite successful‚ funny‚ entertaining‚ effective and memorable‚ because the first time I saw it was several years ago and I still remember it very well and I like it a lot. Here is a list of factors contributing to such a perception of this ad in my particular
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Accounting Performance Measurement at Lipton: Evaluation and Recommendations ------------------------------------------------- Nick Arens Chris Lance Ryan Moore Rob Sloan Summary We at ALMS Consulting Co. have been hired to analyze the way product lines and product managers are being evaluated at the Thomas J. Lipton‚ Incorporated (“Lipton” or the “Company”) entity. We will review the performance metrics utilized at the corporate level of Lipton‚ explain the current methodology utilized
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Case Study: Lipton and Kai Shii Competitors in the iced-tea market Author: Parag Agarwal Date: 25/11/2002 Tutorial Group: 7 Tutor: Ms Gillian Scott 1. Executive Summary Unilever Bestfoods‚ USA and Shin Shii‚ Taiwan are competitors in the rapidly growing iced-tea market with their brands Lipton (in alliance with Pepsi)
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Interim An audit which conducted in between the two annual audits with a view to find out interim profits to enable the company to declare an interim dividend is known as Interim Audit. It is a kind of audit which is conducted between the two periodical or balance sheet audits. Objectives Of Interim Audit 1. To know profit or loss of interim period. 2. To distribute interim dividend. 3. To get loan on the basis of interim account. 4. To get information about the financial position
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which exceeds materiality of $50‚000. c. The auditor should either propose an audit adjustment so that the unadjusted statement amount is less than materiality‚ and/or perform more testing to obtain a better estimate of the population misstatements. The additional testing will likely focus on receivables and inventory because they have the largest estimated misstatements. 9-28 a. The following terms are audit planning decisions requiring professional judgment: Preliminary judgment about materiality
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Fundamental concepts of f/s audit Materiality misstatement of accounting information. is a matter of professional judgment Audit risk The auditor expresses an inappropriate audit opinion when the financial statements are materially misstated‚ Evidence (more than “per discussion with client) Major phrases of audit: Client acceptance/continuance; Preliminary engagement activities; Establish materiality and assess risks; Plan the audit ;Consider and audit internal control; Audit business processes and
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Q1 - What is the relationship between the risk assessment process and the collection of audit evidence? The risk assessment process happens at the very beginning of the engagement and is to determine the level of risk present in the company. The risk assessment phase is when the auditor assess the client’s situation‚ conducts an independence threat analysis and decides whether to accept the client or not. The risk assessment is influenced by various factors such as the degree to which external
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The Demand for Audit and Other Assurance Services O ssu a S s Chapter 1 ©2012 Prentice Hall Business Publishing‚ Auditing 14/e‚ Arens/Elder/Beasley Arens/Elder/Beasley 1-1 SarbanesSarbanes-Oxley Act Enron WorldCom The Act established the Public Company Accounting Oversight Board. It also requires auditors to report on the effectiveness of internal control over financial reporting. ©2012 Prentice Hall Business Publishing‚ Auditing 14/e‚ Arens/Elder/Beasley Arens/Elder/Beasley 1-2
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Accounting Education: an international journal Vol. 20‚ No. 2‚ 203– 222‚ April 2011 Adding Value to Audit Education through ‘Living’ Cases JULIE DRAKE University of Huddersfield‚ UK Received: November 2009 Revised: July 2010 Accepted: September 2010 ABSTRACT This paper seeks to address the perceived failure of university teaching to foster critical understanding of audit practice and to identify a potential remedy. It contributes to the debate (Maltby‚ 2001‚ “Second thoughts about ‘Cases in
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