Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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of the business’s brand. It should appeal to the target market and leave no doubt about the business’s purpose. 3. the slogan of the business Business Slogan All SMEs need a slogan that capsulate your business’s unique selling proposition and most distinctive characteristics. SME’s slogan is ‘Global Perspectives‚ Local Insights’. For SME‚ a slogan that represents our USP – that of a local publication with a ‘worldview’. A good slogan will improve your business and your brand profitability.
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eventually drawn into Livent’s fraudulent schemes by its principal architects‚ including Maria Messina‚ the company’s chief financial officer (CFO). Messina‚ a former partner with Deloitte & Touche’s Canadian affiliate‚ had previously served as Livent’s audit engagement partner. The fraud unraveled following Livent’s takeover by an investment group led by Hollywood mogul Michael Ovitz. The new management team installed by Ovitz soon found that “massive‚ systematic irregularities” permeated the company’s
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BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS SUBMITTED BY:- Jayalekshmi S.P. PGDM: - TPS 20th BATCH Roll No: - 20024 Corporate Guide Faculty Guide Mr. Ajith Vasudevan
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THE NIGHT AUDIT Front office records must be periodically reviewed for accuracy and completeness. This need is met through the NIGHT AUDIT. With computerised accounting it can be carried out at any time during the day. These properties choose to call the audit the Front office audit or System up date. Even though computerised properties can perform these functions at any time‚ they almost invariably follow the night time tradition since the no. of transactions are less during the late night or
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PTL was not an organization registered with the SEC; the partner still has to follow the professional code of conduct that is integral to his profession and the public’s trust in it. 2. There are numerous procedures that an audit firm must perform before accepting an audit client: a. Firstly‚ review the reason why the company is looking for a new auditor or why it needs to start being audited. b. Review business structure of the client (look for red flags) c. Review client’s past history‚ including
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Audit Plan- GlaxoSmithKline (GSK) Key business and audit risk: In order to make the report more efficient we must identify the key areas of business risk and auditing risk. Business risk can be defined as the risk‚ which could affect an organization’s ability to achieve its objectives (Gray and Manson‚ 2007). Audit risk is defined as the risk that the auditor gives an inappropriate audit opinion when the financial statements are materially misstated (Soltani‚ 2007). In Gray and Manson (2007)’s
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Black Current‚ Bear Berry‚ Lemon Grass etc. and scientific beads that make the skin beautiful and soft. Evaluation of the Brand Personality of FIAMA DI WIILS Brand Image: It’s a product of ITC Insertion of top glamour actress as The Brand Amabassador First soap to compete LUX of HUL Brand Identity: Product of ITC Endorsed by the Deepika Padukone Different strategy of launching Fiama Di Wills STP Segment: Middle Class men and
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Proposal Energy Audit: An energy audit is an inspection‚ survey and analysis of energy‚ flows for energy conservation in a building‚ process or system to reduce the amount of energy input into the system without negatively affecting the output(s). Energy audit identifies opportunities for financial savings by elimination of wasteful use of electricity‚ coal and fuel oil‚ without affecting the process or quality of product. Need for Energy Audit: It has been established that Energy
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Internal audit is a dynamic profession involved in helping organizations achieve their objectives. It is concerned with evaluating and improving the effectiveness of risk management‚ control and governance processes in an organization. To do this‚ internal auditors work with management to systematically review systems and operations. These reviews (audits) are aimed at identifying how well risks are managed including whether the right processes are in place‚ and whether agreed procedures are being
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