Audit Office Size‚ Audit Quality and Audit Pricing By Jong-Hag Choi‚ Chansog (Francis) Kim‚ Jeong-Bon Kim‚ and Yoonseok Zang Forthcoming at Auditing: A Journal of Practice and Theory ________________ *Jong-Hag Choi is an Associate Professor at Seoul National University (acchoi@snu.ac.kr). Chansog Kim is an Associate Professor at City University of Hong Kong (acckim@cityu.edu.hk). Jeong-Bon Kim is a Chair Professor at City University of Hong Kong (achead@cityu.edu.hk). Yoonseok Zang is an
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“Connecting People” slogan‚ Courtesy: Wikipedia Nokia Corporation is a Finnish multinational communications and information technology corporation. It is comprised of three operating segments: Devices & Services; NAVTEQ‚ and Nokia Siemens Networks. Devices & Services is responsible for managing the company’s portfolio of mobile devices‚ as well as related services such as applications and content. NAVTEQ is a wholly owned subsidiary of Nokia which provides digital map information‚ navigation
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So Nokia has already been through one (successful) change programme‚ turning itself from an unfocused conglomerate into a focused mobile phone producer. Can it change again? - Global market leader in mobile phones - but not smart phones - Still profitable‚ but revenues under pressure - September 2010: Appointed new CEO - Stephen Elop - to drive strategic change - February 2011 - Elop issued the famous “burning platform” memo bluntly explaining the serious strategic challenges facing Nokia -
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Nokia has been one of the brands that are in the last 20 years been synonymous with high-quality phones. Till 2007‚ Nokia had a market share of 80% in the smartphone market‚ and the most important reason for losing ground during the digital age‚ actually smartphone age was due to the weak position of Nokia in the technological system or ecosystem. “Nokia failed in connection to people!!” One of the reasons for Nokia failure is on one side that Apple redefined smartphones with touch screen and
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asked to recommend a marketing plan for Nokia to ensure continued growth in the future. You should think about new ways in which Nokia can distribute mobile phones and create alternative revenue streams. You have agreed the plan will include: An audit of the marketing environment; This will include an overview of the internal and external marketing environment as well as an analysis of competition; A SWOT analysis; SMART Objectives; To clarify what Nokia will achieve; A clear segmentation‚
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SUBJECT - PUBLIC RELATIONS MANAGEMENT CLASS - S.Y. BMS DIVISION - A SEMESTER - IV PROF. INCHARGE - NIKISHA KUKREJA COLLEGE - R.D. NATIONAL COLLEGE YEAR - 2013 - 2014 BRAND AMBASSADOR Nirali koradia is an animal lover through. In addition to being a long-time claws and paws supporter‚ she founded Bonaparte’s Retreat‚ Tennessee-based dog rescue organization where people in need and animals in need help prepare each
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students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
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Executive summary: This assignment is done to provide the user information on Brand Audit of GrameenPhone Ltd‚ the telecommunication company in Bangladesh. Telecommunication has been a booming industry during the last two decades. Gradually this industry is matching towards market saturation. So‚ brand audit is also become very important and complex as well. The four major players GP‚ Banglalink‚ Robi‚ and Airtel by name are implementing same unique and confidential branding strategies to grasp
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PEST Analysis of Nokia PEST analysis identifies the political‚ economic‚ social‚ technological‚ environmental‚ and legal factors that of which directly affect a company. Political Factors Political/Legal environment are usually considered as one because they are enforced by the nation’s government. It is vital for Nokia’s operation because different nations with their respective government have different Political/Legal platforms respectively; Nokia operating on global level must abide to
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DIVERSITY AUDIT Diversity Audit at Starbucks Starbucks Corporation is a multinational company based in United States. It was founded in the year 1971 and is headquartered at Seattle‚ Washington. Starbucks is engaged in the business of selling coffee‚ coffee beans and different types of bakery products all over the world. The company also has a division known as Starbucks Entertainment division which is utilized for marketing films‚ music and books (Yahoo Finance‚ 2012). The coffeehouses owned
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