"Brand audit of nokia" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 9 of 50 - About 500 Essays
  • Powerful Essays

    Nokia Code

    • 1905 Words
    • 8 Pages

    Nokia Code of Conduct Nokia Code of Conduct Dear Colleague‚ Nokia products touch the lives of billions of people‚ from every corner of the earth‚ from every type of culture‚ from every age and background‚ every day. In fact‚ we made it our mission to get a mobile phone into the hands of everyone‚ because we believe technology should be a powerful force for societal advancement. By connecting people to mobile products and services‚ we can help people improve their lives no matter what

    Premium Human rights Business ethics Ethics

    • 1905 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    nokia

    • 28522 Words
    • 115 Pages

    MODULE 1 Subject Matter: THE COMPUTER AS AN ORGANIZATIONAL INFORMATION SYSTEM Introduction: This module traces the evolution of the computer as it has been applied to an expanding scope of business with IT applications. The first application involved the handling of accounting transactions and was called data processing. Then‚ managers and computer scientists recognized that for greater potential existed in the form of information

    Premium Management Computer Information systems

    • 28522 Words
    • 115 Pages
    Satisfactory Essays
  • Good Essays

    Samsung Nokia

    • 5588 Words
    • 23 Pages

    produces only .02 % less mobiles in a min compared to no1 samsung Still no one is for it sales the most no f phones in india regardless f its downfall t present‚ the manufacturing unit of Nokia India has manpower of more than 4100 people. Nokia manufactures at both d plants People still prefer nokia ovr ny othr brand coz f its durability which d Indians found very imp Samsung produces mobile phones in Noida nw coz f d xcesive load on Noida plant hence de hav moved many products to its Chennai plant

    Premium Samsung Electronics Samsung Group Lee Kun-hee

    • 5588 Words
    • 23 Pages
    Good Essays
  • Powerful Essays

    Nokia Performance

    • 1634 Words
    • 7 Pages

    the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness‚ but it isn’t unique. For many years‚ Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end‚ technologically advanced phones and simple‚ inexpensive phones‚ all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product

    Premium Marketing

    • 1634 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Samsung Nokia

    • 4239 Words
    • 17 Pages

    MKT 340 Marketing Research Project SAMSUNG & NOKIA TEAM FRESH Executive Summary This report was done to analyze and compare Samsung and Nokia with regard to their marketing strategies. This report draws attention to the fact that Nokia was once the market leader for cell phone industry however‚ the company have been constantly losing its market share year after year. Samsung on the other hand have been gaining market share and is considered to be the top player in this cell phone

    Premium Smartphone Nokia Mobile phone

    • 4239 Words
    • 17 Pages
    Best Essays
  • Good Essays

    Nokia Customers

    • 1696 Words
    • 7 Pages

    the respondents are between 30-35 age group‚16% of the respondents are between 35-40 age group‚12% of the respondents are below 25 age group and 8% of the respondents are above 40 age group. Nearly 40% of the customers are using nokia mobile phones are within 25-30 years of age 4.1.1 AGE WISE CLASSIFICATION [pic] 4.2 SEX Sex also play a vital role in usage of Mobile phones . satisfaction level varies between both the sex. Table 4.2 shows the sex wise classification

    Premium Nokia Mobile phone

    • 1696 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Research on Nokia

    • 2142 Words
    • 9 Pages

    EAstern Institute for Integrated Learning in Management Project Report on “Why Nokia Handsets are preferred over other Handsets?” Prepared by: Kaizer KAIZER Team Members: NAME ROLL NO. | 1. Abhijit Sarkar 1 | 2. Arindam Chakrobourty

    Free Mobile phone Nokia

    • 2142 Words
    • 9 Pages
    Satisfactory Essays
  • Powerful Essays

    Nokia Case

    • 10267 Words
    • 42 Pages

    BM3399 Strategic Management Strategic Plan: Nokia | Group F4 | 905690745162235792279447892599 | | | | Contents 1. Introduction 3 2. Internal Analysis 3 2.1. Resource Analysis 3 2.1.1. Hierarchy of resources 4 2.1.2. Resource Portfolio 4 2.1.3. Core Competencies 5 2.1.4. Summary of Resource Analysis 5 2.2. Strategic Business Unit (SBU) Analysis 5 2.2.1. Identification of SBUs 6 2.2.2. Summary of SBU Analysis 6 2.3. Value Chain Analysis 7 2.3.1

    Premium Strategic management Smartphone Nokia

    • 10267 Words
    • 42 Pages
    Powerful Essays
  • Satisfactory Essays

    Nokia

    • 310 Words
    • 2 Pages

    ’foreign’‚ ’American’‚ ‘not knowing what to expect’ and ’discomfort with the New or different’ McDonald’s wanted to position itself as ’Indian’ and a promoter of ’family values and culture’‚ as well as being ’comfortable and easy’. Simultaneously‚ the brand wanted to communicate that‚ operationally‚ it was committed to maintaining a quality service‚ cleanliness and offering value for Money. "Products like McAloo Tikki burger‚ Veg Pizza McPuff and Chicken McGrill burger Were formulated and introduced using

    Premium Hamburger Sociology French fries

    • 310 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nokia Connects

    • 1111 Words
    • 5 Pages

    Nokia Connects: A Case study Alyssa Crowder Bus 302 Professor Day 4/27/10 What are the opportunities associated with being first into a major new country market? What are the risks? There are many benefits of being the first company to introduce your product on the market in a new country. One advantage would be gaining sales and popularity‚ by introducing your brand new product. But before they decide to launch their product in a new country‚ the company needs to research the target

    Premium Mobile phone

    • 1111 Words
    • 5 Pages
    Good Essays
Page 1 6 7 8 9 10 11 12 13 50