Strategic Brand Management Assignment 2 - Top Global Brands PEPSI Submitted By: Archit Kumar Singh (91127) Dinesh Joshi (91131) FMG 18 C Q1 What were the factors that enabled the brand to flourish from launch to the current period and build brand equity? You might wish to examine marketing mix elements and brand resonance model critically in this context. Ans: Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. The drink was first made in the 1890s
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Kuala-Lumpur – Malaysia 6 Disney selection criteria 6 KT decision analysis ( In Appendences) 7 Situational analysis 8 Dunker diagram (In Appendences) 9 Business‚ Disney and Culture 10 Disney and Success 11 Recommendation 12 Conclusion 13 References 14 Appendences 15 Mind Map 15 KT Decision Calculations 17 Dunker Diagram 18 Executive Summary Attached is a report that compares the three candidate cities that we as a group chose to host a new Disney theme park (Expansion).
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conjoined to engender the decade’s most unique new geography on the West Coast: Disney Land (1955) by Walt Disney. This ‘most iconic manufactured space in 1950s’ built in Anaheim‚ California attracted children and adults for its hygiene. This fantasy world in reality was the epitome of mass culture. Disneyland was a pioneering effort to break the distinction between fact/fiction and between high/low culture. Disney even collaborated with Salvador Dali in 1946. Disneyland embodied everything good
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NEW YORK - Mickey Mouse and Nemo are now corporate cousins. Walt Disney has announced that it is buying Pixar‚ the animated studio led by Apple head Steve Jobs‚ in a deal worth $7.4 billion. Speculation about a deal being imminent raged on Wall Street for the past few weeks. Disney has released all of Pixar’s films so far‚ but the companies’ current distribution deal was set to expire following the release of this summer’s "Cars." The merger brings together Disney’s historic franchise of animated
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Overall Economic Look 2012 2013 GDP Growth 2.20 2.00 Unemployment 8.10 7.80 CPI 2.10 2.0 2-yr Note .26 .47 10-yr Note 1.64 2.27 The US economy is currently experiencing an expansion since the recession in 2009‚ but there are speculations from economists who are worried that this expansion will soon be ending. We can expect an economic slowdown in 2013‚ but it is not yet known how drastic it will be. These economists are predicting a recession starting in 2013 and the “fiscal cliff” will
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BRAND AUDIT ON DOORDARSHAN A BRIEF HISTORY & OVERVIEW OF DOORDARSHAN Doordarshan is an Indian public service broadcaster‚ a division of Prasar Bharati. It is one of the largest broadcasting organizations in India in terms of the infrastructure of studios and transmitters. The DD provides television‚ radio‚ online and mobile services throughout metropolitan and regional India‚ as well as overseas through the Indian Network and Radio India. It was founded by Government of India on 15th
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many of you have been to any of the Disney resorts‚ cruise‚ or bought any Disney merchandise? So‚ most of us can relate to topics covered in this presentation. Slide 2 My kids have had tremendous interest in Disney channel since they were toddlers‚ so I have been exposed to the Disney brand for quite some time. But‚ I had the experience of visiting Disney World for the first time‚ last year‚ with my family. My older son had written letters for most of the Disney characters. Both my kids were blown
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| 2012 | | Acc: Research Project | [The Walt Disney Company] | Ticker Symbol: NYSE:DIS A brief summary of the company’s products‚ history‚ and financial operations over the last year. | General Overview The Walt Disney Company (NYSE:DIS) is one that I have been familiar with my entire life. However‚ I have never known
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Alice in Wonderland is an animated film produced in 1951 by Walt Disney. Just by breaking down the title of Alice in Wonderland one can assume this is a journey of dreams and imagination. The definition of dream is to see or imagine in sleep or in a vision. Alice "goes down the rabbit hole" a metaphor for taking hallucinogenic drugs into a land of dreams and imagination. Join me as I take a deeper look into Alice’s journey down the rabbit hole. This movie symbolizes lots of different drug uses
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SWOT analysis of Yahoo The swot analysis of Yahoo discusses the strengths‚ weaknesses‚ threats and opportunities for the internet marketing giant. Although Yahoo has been left far behind by google and facebook‚ at one time it was in contention for internet dominance. Here is the internal analysis of Yahoo. Strengths Yahoo has the maximum number of users and most of revenue is generated through ads in yahoo mail Due to its large mail subscriber base‚ yahoo is considered to be the powerful marketing
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