Digital marketing strategy Lecture 6 1 What is an E-marketing strategy? • What is strategy? – “Defines how we will meet our objectives” – “Sets allocation of resources to meet goals” – “Selects preferred strategic options to compete within a market” – “Provides a long-term plan for the development of the organisation” 2 E-marketing strategy essentials E-marketing strategy is a channel marketing strategy • It defines how a company should set channel-specific objectives
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Apple Case 1. What were Apple’s competitive advantages? Apple was a hip alternative to other computer brands. It supported a plug-and-play peripheral‚ offered a cutting-edge‚ tightly integrated user experience. The Apple Mac Pro had a sleek metal case and featured high-end graphics capability. Apple had attractive design factors‚ enabled ease of use‚ had high security and was high-quality bundled software. 2. Analyze the dynamics of the PC industry. Are these dynamics favorable or problematic
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Apple Michael Rauchut BUS400 – Prof. J Santanella M 8-10:40 Date: 9/24/2012 Assuming that the development of Microsoft’s Window XP operating system is an accurate example for most of their new operating systems‚ Microsoft’s break even analysis is as followed. On page 46‚ it is said that Microsoft sold 17 million units of the Windows XP in the first 8 weeks and incurred for developing at $1 billion. Revenue for the XP was between $45 and $60‚ which makes the median at $52.50. Assuming the
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Audience Awareness Knowing your audience—whether readers or listeners—will help you determine what information to include in a document or presentation‚ as well as how to convey it most effectively. You should consider your audience when choosing your tone‚ content‚ and language—or else your message may seem unfocused or inappropriate. In the classroom‚ your audience is often your professor. However‚ some assignments are designed so that you are addressing a secondary audience such as an expert
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Social media become an important medium of communication in the modern time in which it is provide powerful channels of information between politician and citizens. Besides that‚ the social media act as proactive devices for encouraging the citizen to participate in democratic process. The social media an important medium of information have influence people’s thought and action about politics and encouraged people to give opinions‚ critics and suggestions as well as participate in politics. Therefore
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1. Introduction to Apple Company Steve Jobs alongside Steve Wozniak and Ronald Wayne founded Apple Inc. under the objective of nurturing innovation in the computer business. Like any other company‚ the starting of Apple Inc. involved challenges of dealing with competition‚ winning the market share‚ unfavorable response from customers‚ lack of innovation‚ and lack of recognition by potential clients. With all these challenges acting against the ability of Apple to thrive in the computer business
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When it comes to Sales Promotion‚ Apple knows best. Apple uses promotional methods using special short-term techniques to persuade members of a target market to respond or undertake their products. Examples of certain methods Apple uses for sales promotions are money back guarantees‚ lower purchase price and rebates etc. The Apples stores are very distinct and captivating from many other electronic stores because they display all of their products for consumers to experience hands- on. Consumer’s
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Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
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Autism Awareness Angi Reid Sisk ESE Instructor Pillar October 24‚ 2011 Autism Awareness Autism is a disability that affects thousands of children today. The causes are yet to be known but there are many theories floating around as to how children develop this disorder. More importantly than how they have gotten the diagnosis‚ is what can be done do to help them thrive in their educational environment. Many of these children are staring school and are faced with an entirely new set of challenges
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Apple‚ Inc. 2014 and the Global Smartphone Industry Learning Objectives • The dynamics of industries and customers change over time and its implications for strategic actions • The nature of sustainable competitive advantage • The timing of strategic moves • Multisided business platforms • The challenge of reinvigorating competitive advantage through innovation • The role of technology standards in competitiveness • Role
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