India International Trade Fair begins in Delhi Aakriti Sawhney Aakriti Sawhney Aakriti SawhneyAakriti Sawhney ‚ Hindustan Times New Delhi‚ November 15‚ 2011 First Published: 17:31 IST(15/11/2011) Last Updated: 00:57 IST(16/11/2011) | An Afghani stall selling wallets and mobile cases at the Afghan pavilion at the India International Trade Fair (IITF). Keeping its annual date with Delhi‚ the 31st India International Trade Fair (IIFT) kicked off at Pragati Maiden on Monday. The fair‚ which has a
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premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
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Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................
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The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta
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BANKING AWARENESS 1. On the recommendation of which committee was NABARD established? (a) Shivraman (b) Rangarajan (c) Malegam (d) Vijay Kelkar 2. ‘Swabhiman’‚ the financial inclusion scheme‚ comes under the purview of which ministry? (a) Ministry of Commerce (b) Ministry of Home Affairs (c) Ministry of Finance (d) Ministry of External Affairs 3. RBI was established on ___________. (a) April 1‚ 1925 (b) April 1‚ 1935 (c) April 1‚ 1945 (d) April 1‚ 1955
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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