Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological
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Interviews and questionnaires You are probably all familiar with the interview technique as it is commonly used in society‚ e.g. job interviews‚ progress reviews‚ celebrity magazine interviews etc. You may also be familiar with questionnaires and surveys – perhaps you have been stopped in the street and asked for your views on different brands‚ for example‚ or how you intend to vote in the next election. Interviews and questionnaires in psychology are similar to these everyday occurrences in some
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Print this article Ice cream consumption in India and rest of the world Last updated on: January 27‚ 2013 09:55 IST Almost all Indians love ice cream‚ but where do we rank in per capita consumption compared to the rest of the world? Let’s take a look at the global ranking based on research conducted by Unilever. Click NEXT to read more... Ice cream consumption in India and rest of the world Last updated on: January 27‚ 2013 09:55 IST New Zealand Per capita consumption: 28.4 litres
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November 03‚ 2013 The Vark Questionnaire: How Do I Learn Best The Vark Questionnaire consists of specific questions that asses an individual’s learning style. VARK stands for visual‚ aural‚ read-write and kinesthetic learning preferences (http://business.vark-learn.com). The questionnaire has 16 questions asking the test taker to choose the answer which best explains their preference. Upon completion of questionnaire‚ a profile is sent in return describing specific learning preferences
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TOPIC- EFFECT OF WINDOW DISPLAYS ON IMPULSE BUYING DECISIONS Questionnaire Name: ___________________________ Age: _______ Q1. How often do you enter an apparel retail store/ lifestyle showroom on the basis of the window display? • Very Frequently • Frequently • Rarely • Never Q2. Based on your evaluation of the window display‚ indicate your feelings about the window display. • Use the following scale
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on banks QUESTIONNAIRE “Comparative Study on public and private sector banks” Dear customer‚ We are the students of C.T.I.E.M.T. Shahpur‚ Jalandhar. We are undergoing the project entitled named “Comparative Study on public and Private sector banks” So by filling this questionnaire please helps us in completing our project. Q1. Which Sector bank do you have your account? Public ( Private ( Both ( Q2. In which bank do you have your Account?
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QUESTIONNAIRE on FOOTWEAR: 1. What Price do you prefer for buying foot wear? a) >3000 b) 2000-1000 c) 1000-500 d) <500 2. Which type of footwear you prefer to buy? a) Branded b) Unbranded 3. Who generally buys shoes for you? a) Yourself b) Family c) Others 4. Where do you buy shoes from? a) Liberty b) Khadims c) Reliance Trends d) Others 5. How often do you buy a new pair of shoes? a) Once in 3 months b) Once in every 6 months
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Care Products in Rural Areas Questionnaire Consumers: 1) Name: 2) Occupation: 3) Age: 4) Gender: 5) Marital Status: a) Single b) Married | Personal care | | Question | Skin Care | Hair Care | Oral Care | 7) | Frequency of purchase | | | | 8) | Feature Preference | | | | 9) | Brand conscious | | | | 10) | General opinion of branded personal care products | | | | 11) | Satisfaction level on the availability of various brands | | | | 12) | Price opinion
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MASS COMMUNICATION RESEARCH SURVEY QUESTIONNAIRE I am a student of UCSI University pursuing B.A. Hons in Mass Communication. I am currently doing a survey regarding “the influence of Advertisement on teenagers buying behavior”. Please spend your precious time by filling up this questionnaire. Your feedback will be kept confidential. Your answers are valuable to my research. Thank you for your kind cooperation. (** Please tick only ONE answer for each question.) SECTION A: Background Information
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Questionnaire 1. Do you stock Berger paints? a) Yes b) No 2. If no would you like to deal with Berger paints over Asian paints? a) Yes b) May be c) No 3. If yes what would you expect from the company? a) In timely delivery b) Profit margin c) Promotions 4. Which category of paints is sold mostly? a) Decorative b) Industrial 5. Which brand is mostly preferred on decorative segment? a) Asian paint b) Berger c) Nerolac
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