Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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environment and to human’s health. Usually the conventional building used a lot of amount of power and produced large amount of carbon dioxides annually. Therefore‚ conventional building is one of the sources of global warming. Green building concept is an effort made to reduce the impacts of conventional building. Green building is a space and energy efficient home which can offer coziness and healthy living environment to its peoples. The green building used the sustainable resources. It is considered as
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Report of THE STEERING COMMITTEE ON THE ENVIRONMENT AND FORESTS SECTOR FOR THE ELEVENTH FIVE YEAR PLAN (2007-2012) [pic] Government of India Planning Commission New Delhi (March‚ 2007) CONTENTS Abbreviations (i) Executive Summary (v) Chapter 1: Introduction 1 At the Cross-roads Ground policies and programmes in scientific understanding Infuse a spirit of partnership throughout the spectrum of environmental management in the country Promote agricultural
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DEPARTMENT OF BUILDING FACULTY OF ENVIRONMENTAL DESIGN AHMADU BELLO UNIVERSITY‚ ZARIA BUILDING CONSTRUCTION TECHNOLOGY BLDG 501 ASSIGNMENT BY MOHAMMED O. MUBARAK U05BD1041 2010 BUILDING CONSTRUCTION TECHNOLOGY 2010 Q1-CONCEPT OF GREEN BUILDING/ENVIRONMENTALLY FRIENDLY BUILDINGS G reen Building is a holistic approach to programming planning‚ designing‚ and constructing (or renovating) buildings and sites. Green building is the practice of creating structures and using processes
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is considered a depressive color‚and a color of mourning in India‚ but in China White represents happiness. Hence while advertising color plays an important role‚ if a red colored product is advertised in a islamic country‚ it may be rejected but could have surprisign response in a red loving country. Pepsi wisely invested several dollars in research and found out that blue was a universally accepted color and immediately changed its brand color to blue from red ‚ thus saving millions of dollars on
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BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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The scope of luxury brands is amazing if you dig a bit. Let us look at publicly traded LVMH Group (Louis Vuitton Moet Hennessey). Despite an extremely uncertain economic climate in the US‚ a very poor one in Europe‚ and signs of a possible China slowdown‚ LVMH is chugging along nicely. Sales were up 16% last year despite clear economic headwinds. The company has a stable of brands that reeks of luxury: in wines and spirits they own Moet & Chandon‚ Dom Perignon‚ Veuve Clicquot‚ and Krug Champagne
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From Hitler to Hippies: The Volkswagen Bus in America by David Dyer Burnett‚ B.A. Thesis Presented to the Faculty of the Graduate School of The University of Texas at Austin in Partial Fulfillment of the Requirements for the Degree of Master of Arts The University of Texas at Austin May 2002 i From Hitler to Hippies: The Volkswagen Bus in America APPROVED BY SUPERVISING COMMITTEE: ____________________ Janet Davis ____________________ Jeffrey Meikle ii TABLE
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not have otherwise tried this product that is affected by the existing traditional strong smell of other embrocation brands such as the Client’s. 1.2 Though the Client’s launch of a milder smell version (floral scented) of “Fuzai 239” (福仔239 “和興白花油 - 清幽”)‚ it cannot compete with the Zihua Embrocation’s image of a real floral scented embrocation product. It is not the marketing strategy of Zihua Embrocation that has outplayed the Client’s. But it is found that this new product “Fuzai 239” has never
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toward completing task in teams rather than individuals. This may mean employees may be required to attend training seminars or workshops to show them how to do this. Rewarding these individuals is essential for organizations to keep the team building moving forward. IBM showed how a company close to collapse can be turned around by working in teams‚ not just individually. By understanding the group-decision making process‚ the stages of group development and ways to improve teams‚ working in
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