wait for his decision whether the proposal goes on. Once the client agrees to continue‚ we can go to the strategy briefing stage. In this stage‚ we need to find out the regulation‚ legal restraints and planning constraints. According to Hong Kong regulation‚ all proposals for new buildings in private sector require approval by the Buildings Department authorities. According to Building (Planning) Regulations chapter 123F‚ there are two staircases in the new building in our design. The staircases
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RESEARCH DESIGN What is research design? A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. Research design have following parts: * Sampling design * Observational design * Statistical design * Operational design Sampling designs Which deals with the methods of selecting items to be observed for the study. Observational design Which relates
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Table of Contents Appendices 1 1. Background 3 1.1 Company 3 1.2 Market 3 1.3 Competition 4 2. Brand analysis 4 2.1 Brand attitude 4 2.1.1 The Rossiter-Percy grid 5 2.2 Brand identity 5 2.2.1 Brand Name 6 2.2.2 Packaging 7 2.2.3 Identity Prism 8 2.2.3 Brand personality 9 3. Positioning 10 3.1 Possible positioning statements 11 3.1.1 Comparisons 12 3.1.2 Contrast between two statements 12 4. Celebrity endorsement 13 4.1 David Beckham and
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fashionably up-to-date women or openly gay men‚ similar to the hosts seen on the network’s programs. The HGTV network displays a brand identity for itself by airing programs and advertisements that attract middle-aged women and inspiring designers and decorators‚ and also by displaying the common values of these frequent viewers. In this essay‚ I will provide examples of HGTV’s brand identity through advertisements and specified episodes of particular network programs. The Home and Garden Television network
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Geometric Design of Highways -refer to the visible dimensions of streets and highways. -Its main purpose is to provide safe‚ efficient‚ and economical movement of traffic. Major areas of the design: Locational design Alignment design (includes design controls and criteria) Cross-section design Locational Design One of the most crucial and important parts of the design process of highways. The location procedure is an iterative process in which engineers‚ planners‚ economist‚ ecologist
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White Paper| WLAN Design and Site Surveys This paper aims to introduce the user to the concept and need for WLAN design and deployment methods. It also educates the user on site surveys‚ the preferred method for accurate design for WLANs. History of WLAN Design WLAN design has come a long way in the last couple of years with fundamental changes and acceptance in terms of the setting of design requirements‚ goals and methodologies for successful WLAN deployments. Before there were professional
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company and the owner of the BVLGARI brand: it performs coordination activities in the areas of product development‚ marketing‚ finance‚ information systems and management of human resources of the Bulgari Group. This report seeks out to analyse the various branding policies of BULGARI from both a strategic and tactical perspective in terms of adaptation versus standardisation. It will discuss in detail the various theories of globalisation followed by the brand with main focus on Theodore Levitt’s
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2. The Brand………………………………………………………………………... 3-4 3. Brand Positioning………………………………………………………………… 5-8 3.1. Positioning Strategy……………………………………………………….. 6-7 3.1.1. McDonalds………………………………………………………….. 7 3.1.2. Burger King…………………………………………………………. 7 3.1.3. Greggs PLC………………………………………………………… 7 4. Brand Analysis……………………………………………………………………. 9-14 4.1. Brand Identity……………………………………………………………….. 9 4.2. Brand Logo………………………………………………………………….. 10 4.3. Brand Name………………………………………………………………… 11 4.4. Brand Image………………………………………………………………
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COPIES OF INSEAD CASES‚ SEE DETAILS ON BACK COVER. COPIES MAY NOT BE MADE WITHOUT PERMISSION. It was the end of summer 1998. In less than a month‚ the first StyleLab catwalk fashion show would be held in London. Renzo Rosso needed to make tough decisions about the branding strategy of this new line and he needed to make them fast. StyleLab was the new upscale product line of Diesel SpA‚ the Italian casual wear company famous for its cult Diesel jeans and controversial advertising. One of the fastest-growing
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Building a Leadership Brand by Dave Ulrich and Norm Smallwood You want your leaders to be the kind of people who embody the promises your company makes to its customers. To build this capability‚ follow these five principles. Quick: What do the following firms have in common? General Electric‚ whose motto is “imagination at work‚” is a diversified company with $163 billion in annual revenue. It is famous for developing leaders who are dedicated to turning imaginative ideas into leading products
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