Design elements and principles Design elements and principles describe fundamental ideas about the practice of good visual design that are assumed to be the basis of all intentional visual design strategies. The elements form the ’vocabulary’ of the design‚ while the principles constitute the broader structural aspects of its composition. Awareness of the elements and principles in design is the first step in creating successful visual compositions. These principles‚ which may overlap‚ are used
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Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person‚ it would be young‚ sexy‚ sophisticated‚ hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging
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Zara Summary Zara has successfully built a worldwide famous brand thanks to its premium locations as well as a unique management system of design‚ production and supply chain. Unlike other fashion brands‚ it takes Zara only 10 to 14 days from the time it designs new clothing until it arrives in stores.The case describes the implementation of the fast-fashion concept by Zara and analyzes the components of its flexible integrated business model . Furthermore it reports on the international expansion
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Design thinking Definition A method of problem-solving strategy wherein the data collected is expressed visually in order to create new strategies‚ ways and methods to solve problems‚ create opportunities or strengthen weaknesses. Design thinking literature Design thinking has come to be defined as combining empathy for the context of a problem‚ creativity in the generation of insights and solutions‚ and rationality in analyzing and fitting various solutions to the problem context.[2] According
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interpretation of the term "good design". The viewer also perceives design differently‚ that may make the design good or bad. In my opinion‚ Good design is balanced‚ comprehensive‚ and appeals to our emotions. Good design has to be strong and balanced in terms of the overall structural aspect. I believe that a weak design doesn’t keep the viewer’s attention. It should create an experience of either delight‚ amazement‚ or fright to the viewer. The best design appeals to the viewer’s emotions
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Starbucks Brand Audit Starbucks - Brand Audit Ranking as the 96th in Interbrand’s Top 100 Brands of 2011 list with its $3.6 million brand value‚ Starbucks is one of the most successful and highly recognized brands. In order to understand more about the underlying strategies that brings this success‚ we analyzed the brand focusing on its brand inventory‚ brand positioning‚ marketing strategy‚ consumer perceptions and competitors. Finally‚ we evaluated Starbucks’ strengths and improvement areas
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URBAN DESIGN: ORNAMENT AND DECORATION i This Page Intentionally Left Blank URBAN DESIGN: ORNAMENT AND DECORATION Second Edition Cliff Moughtin‚Taner Oc and Steven Tiesdell OXFORD AUCKLAND BOSTON JOHANNESBURG MELBOURNE NEW DELHI Architectural Press An imprint of Butterworth-Heinemann Linacre House‚ Jordan Hill‚ Oxford OX2 8DP 225 Wildwood Avenue‚ Woburn‚ MA 01801-2041 A division of Reed Educational and Professional Publishing Ltd A member of the Reed Elsevier plc group First
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RESPONSIVE DESIGN WHAT IS RESPONSIVE DESIGN? Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing‚ panning‚ and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Mashable called 2013 the Year of Responsive Web Design Wikipedia WHY RESPONSIVE DESIGN? Nguồn: Report Nghiên cứu Người dùng Internet Việt Nam 2012 – Cimigo http://www
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Introduction Brand extensions are one of the most popular strategies for many firms to leverage brand equity (Monga & John‚ 2010; Tom‚ Kelly & Ravi‚ 2012). Zara as one of the world’s most successful fast fashion brand (FFB) retailers has applied brand extension into its brand development. The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension‚ the relationship between competitive advantage of Zara
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as typography‚ images‚ symbols‚ and colours—to convey a message to an audience. Sometimes graphic design is called “visual communications‚” a term that emphasizes its function of giving form—e.g.‚ the design of a book‚ advertisement‚ logo‚ or Web site—to information. An important part of the designer’s task is to combine visual and verbal elements into an ordered and effective whole. Graphic design is therefore a collaborative discipline: writers produce words and photographers and illustrators create
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