Why Samsung is better. The pervasiveness of technology‚ specifically mobile devices‚ such as smartphones and tablets is absolutely mind-boggling; Cisco predicted that there will be more mobile devices than people on Earth by the end of 2012 and more than ten billion by 2016 These astronomically high numbers reveal how much mobile technology is a part of peoples’ everyday lives. The seeming popularity of these mobile devices is causing technology companies to rapidly develop new innovative products
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CASE REPORT: SAMSUNG ELECTRONICS PROBLEMS Samsung competitive advantage is under attacks. Their biggest market share product in micro chip was threaten by Chinese manufacturer. New low-cost competitors: Chinese manufacturer Samsung didn’t know yet how to respond to Chinese invasion: Low-cost‚ differentiation or both? Collaborative ANALYSES EXTERNAL ENVIRONMENT 6F Threat of new entrants (High) High economic of scale High product differentiation High capital
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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COMPANY BACKGROUND HISTORY Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery‚ trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war‚ Lee expanded it into textiles and built the largest woollen mill in Korea. And today Samsung Group is a South Korean based company that includes a number of subsidiaries
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What Is The Cheesecake Factory? Differentiation and positioning in casual dining restuarnat 1. the upscale environment in a casual dining segment 2. brand equity 3. numerous selections in the menu to satisfy different kinds of customers 4. Generous portion for family and friends’ gathering; or as a taking home 2nd meal 5. cheesecake as their signature desert‚ which comes in various flavors 6. Serve customers who want to eat at anytime and any place For more than 30 years The Cheesecake
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Discussion issue 2: Since the early part of 2001‚ it has been notices that Samsung has been increasingly successful in repositioning the brand of its various products a higher level competing with market leaders like Sony and Apple. Research and find out how their advertising and promotion strategy was changed to achieve these objectives. Any comments and suggestions. Answer: Samsung Group‚ belongs from South Korea‚ which is also the world’s second largest conglomerate by revenue has different
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prices. By 2000‚ Samsung had evolved into a credible player in the consumer electronics market and had attained market leadership in a wide range of consumer electronic products. Global market share for Samsung’s electronic products O P Large screen TV LCDs Microwave Ovens DRAM Computer chips Flash Memory Mobile Phones MP3 Players DVD Players Rank 1 1 1 1 2 3 3 3 Market share 32% 18% 25% 32% 14% 10% 13% 11% In 2003‚ it was ranked in the top 50 brands in the world and was
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Case Study - III Samsung – The Making of a Global Brand Q. No 1. By 2002‚ Samsung was rated as one of the top 3 players in the global mobile handset market. Analysts attributed Samsung’s success to its marketing initiatives. Discuss the role of marketing in Samsung’s success. Answer: Samsung’s vision was to become the leader in the emerging digital convergence era‚ which is defined by two trends: combining different technologies in one product‚ and linking multiple technologies through one
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Apple Clobbers Samsung in Court Name: Instructor: Institution: Course: Date: Introduction Apple and Samsung are among the world’s most popular brands with regards to the information technology industry. The gadgets and devices from these two companies arise from inventions and innovations that keep them above the competition. The patents that result from these inventions is the most common cause of rivalry as these two giants do all that is necessary to command the market. In the recent
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Students Brand Preferences Between Apple and Samsung Smartphone INTRODUCTION Smartphone has revolutionized the way we do thing‚ the role Smartphone play in today’s society is phenomenal. Today’s Smartphone is taking the role of computer‚ making it possible to do a lot with this small hand held device. It has a broad use such as sharing information‚ paying for products‚ browsing‚ and shopping. Virtually every activity today has a Smartphone application for it. Smartphone can be
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