Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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international luxury brand. Burberry designs‚ manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998‚ the new management team at Burberry set out its strategy to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning
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hundreds of colors‚ brands‚ styles‚ even materials to choose from‚ it makes shopping for something you need fun! Victoria’s Secret annual fashion show is where we are introduced to the themes. Their themes are one of the most important parts of their marketing. It separates the types of products they have; fun and playful‚ innocent‚ naughty‚ time of year‚ and so many more. VS themes are huge when it comes to advertising at certain points in the year. VS themes are often sold by the brand separated by
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Considering the elements of microeconomics‚ create a list of three (3) best practices that would benefit any small business or start-up. Explain your rationale. The element of microeconomics is every business endeavor is an exchange between a buyer and a seller. Understanding the factors that determine demand and supply is the first best practice that would benefit a small business startup. The demand reflects the willingness and ability of buyers to purchase goods and services at different prices
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Money The local ringgit currency(RM) convert between RM3.50 to RM4 to foreigners especially U.S dollar. So the cost of living is cheap by American standards. Which attract foreigners to come to our country for holidays. Others convenience facilities include 1.credit card facilities 2.Money changer 3.local and international banks HSBC‚CITIBANK‚ MAYBANK Transportation Malaysia is served by an excellent transport system. Once you are in the country there is always transport available to you
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Problem 3-7 Balance Sheet Which of the following actions are most likely to directly increase cash as shown on a firm’s balance sheet? Explain and state the assumptions that underlie your answer. a. It issues $2 million of new common stock b. It buys new plant and equipment at a cost of $3 million c. It reports a large loss for the year d. It increases the dividends paid on its common stock The answer is (a.). Issuing $2 million of new common stock would increase the cash because stock
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Elements of Crime Team D CJA/224 Professor Martin November 20‚ 2011 Elements of Crime Throughout this paper we are going to cover several key elements of crime. We are going to look how the elements of a crime apply to the overall criminal procedure process and how we can improve the understanding of criminal elements. Then we are going to cover what are the various legal defenses which are used and how does each of these defenses apply when in court and the overall criminal procedure
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Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
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Analysis of The Family of a Different Feather Sara Yoest Pederson wrote an article titled “The Family of a Different Feather”. The article deals with the touchy issue of same-sex parents and how to explain that some children have two moms or two dads instead of one of each. Children are curious about things like this but their curiosity does not always last very long. Sara Pederson used a well written children’s book to explain this to her child and suggests that parents do the same. Pederson goes
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Nosich’s “The Elements of Reasoning” and Elder’s “The Standards for Thinking” both focus on various techniques people can adopt to become better critical thinkers. According to Nosich‚ two conditions must exist to be considered critical thinking: the thinking must be reflective and it must meet high standards. These two conditions lead us into the eights elements of reasoning presented in the readings. The first element focused on is “Purpose‚” which includes objectives‚ goals‚ your desired outcome
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