Gallium is a chemical element that is located in Group 13 or the “Boron Group” on the periodic table of the elements. It has the chemical symbol Ga and has an atomic number of 31 meaning it has 31 protons and 31 electrons. The atomic mass of Gallium is 69 meaning it has 38 neutrons. Gallium is a transition metal and was discovered in 1875 by French Chemist Paul Emile Lecoq de Boisbaudran after the element was predicted by Dmitri Mendeleev who created the periodic table of the elements in the 1860s. Boisbaudran
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2010:129 BACHELOR THESIS Social media and brand awareness - a case study in the fast moving consumer goods sector Maria Johansson Luleå University of Technology Bachelor thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:129 - ISSN: 1402-1773 - ISRN: LTU-CUPP--10/129--SE SOCIAL MEDIA AND BRAND AWARENESS A case study in the fast moving consumer goods sector Maria Johansson 2010-06-09 Luleå University
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PRINCESS A Celebrity Brand Strategic Fashion Management A report by Psyche Kuo 2010-11-15 Contents 1. Introduction 3 2. Shoes fit for a Princess 3 3. Tamara Mellon Part co-owner‚ Part celebrity 4 4. Power of Media 6 5. Potential crises 8 * Fast fashion use the celebrities power * Celebrity brands * Celebrities’ scandals
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Brand Equity to Customer Loyalty An examination of brand equity leading to customer loyalty in the clothing industry using the Loyalty Ladder model. Abstract Purpose - The aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. The author will research the sources of brand equity for three international clothing companies: Abercrombie & Fitch‚ Marks & Spencer‚ H&M and apply each company to the Loyalty Ladder. Methodology – Secondary literature
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There has been much debate within the fashion industry about what kind of branding strategy to pursue. With the increasing democratization of fashion ushered in by globalization fashion designers have been able to create and/or transform their labels to have a strong and strategic world-wide presence. The two main schools of thought within branding strategies are globalization and adaptation. Thus a fashion company must traverse the terrain and select which strategy suits the company’s policies‚
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K‚ 2012. P 525)’. However‚ consumerism also has some negative influence‚ such as‚ hyperconsumption and hyperdebt. This essay will discuss the problems which cause this situations‚ point out and evaluate two solutions. The internationally known brands are full of people’s life. People choose a Coke‚ when they want a soft drink and they prefer to Nikes and Calvin Kleins‚ when they buy trainers and underwear. Macionis. J and Plummer. K(2012. P525) point out that ‘the growth in global advertising
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...................................................................................................... 5 Product Variants......................................................................................................................... 6 Brand Strategies ......................................................................................................................... 7 Communication Strategy ........................................................................................
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Original Article The anatomy of the luxury fashion brand Received (in revised form): 9th September 2008 Antoinette M. Fionda is a PhD student specialising in Luxury Fashion Marketing at Heriot-Watt University. Previously‚ Antoinette worked in both the Fashion and the Luxury Fashion sectors in a variety of areas from design to management and consultancy. Christopher M. Moore is Chair in Marketing and Head of Fashion‚ Marketing and Retailing at Glasgow Caledonian University. Prior to his
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ROLE OF THE BRAND AMBASSADOR IN MARKETING Brand Ambassador‟ is one of the most commonly misunderstood and loosely used terms in the world of Branding. It is more commonly thought of as a celebrity endorser. Another common notion is the association of “brand ambassador‟ only to celebrities‚ while it can include employees of a company and‚ most importantly‚ the customers of a brand. If you remember MDH‚ its owner has been the brand ambassador for years. It is true that there exist certain similarities
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PROJECT REPORT COMPARTIVE ANALYSIS OF DIFFERENT BRANDS OF FMCG INDUSTRY MASTER OF BUSINESS ADMINISTRATION (MBA) OF PUNJAB TECHNICAL UNIVERSITY (PTU) Submitted to Submitted by Mrs. Gitanjali Bhatnagar Vipan Kumar DR. IT Group of Institutes BANUR (PUNJAB) PREFACE Practical exposure imbibes an integral part of management studies. One cannot rely merely upon the theoretical knowledge
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