Alvarez‚ B. A & Casielles‚ R. V. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European Journal of Marketing ‚ 39 (1)‚ 54-70. Arnould‚ E.‚ Price‚ L. & Zinkhan‚ G. (2004). Consumers. New York: McGraw-Hill. Assael‚ H. & Keon‚ J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing‚ 46 (2)‚ 114-123. Atilgan‚ E.‚ Aksoy‚ S. & Akinci‚ S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey
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Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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work is taken into consideration. Project title: This project report is about studying “Employee Engagement” in India Yamaha Motor Pvt Ltd. The objective of this project is to: • To determine the degree of engagement in employees. • To study the attitude of employees towards their organization. • To study how engagement helps in developing themselves. Employee engagement refers to cooperation between its employees and organization where everyone works together to achieve goals
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AUDIT ENGAGEMENT LETTER To the governing body Hood Furniture‚ Inc. Dated August 30‚ 2007 Dear Mr. Conrad Saws‚ As certified public accountant licensed to do audits in Oregon‚ we are happy that you have engaged our firm to audit your financial statements as of December‚ 31‚ 2007 and for the year then ended. This letter will substantiate our understanding of the arrangements regarding the financial audit we shall be making of the Hood Furniture Inc as of and for the year ended December 31‚ 2007
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Parent Engagement Builds Student Success When it comes to a breakfast of ham and eggs‚ the chicken is involved but the pig is committed. This old saying is roughly comparable to the issues facing our schools today‚ as they consider the kind of relationship they want to build with the parents of their students. (Dennis Shirley 1997) Overcoming systematic challenges such as closing the achievement gap‚ and ensuring that all students are ready for school‚ requires engaging parents as partners and champions
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MANAGEMENT Name: Tutor: Institution: Date of Submission: Abstract Employee engagement is the emotional commitment an employee shows for the organization and its goals (Kruse 2012). It can also be defined as the act of an employee being involved in‚ enthusiastic about and satisfied with his or her work (Seijts et al..‚ 2006). An engaged employee is
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Developing an Employee Engagement Strategy Sponsored by SurveyMonkey B usiness leaders have long recognized that attracting and company profit‚ employee turnover and occurrence of safety retaining top talent is critical for organizational success. incidents.2 Given that engagement affects organizational Over the past two decades‚ organizations have increasingly outcomes that relate directly to the bottom line‚ companies focused on employee engagement as a way to maximize
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Employee Engagement In an organization‚ employee engagement is necessary for a successful business. It is important that employees are happy with their positions and this is usually determined on how they are led by their superiors. This paper will discuss what employee engagement is the reasons why low employee commitment exists‚ ways to involve employees‚ types of employee engagements‚ and lastly‚ a model that will help one realize the importance of understanding how a happy staff of people
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EMPLOYEE LOYALTY Methlife’s 10th annual survey of employee benefits‚ trends and attitudes‚ released in March‚ puts employee loyatlty at a 7-year low. The survey shows one in three employees plan to leave their job by the end of the year. According to a report conducted in 2011 by Careerbıilder.com‚ 76% of fulltime worker would leave their job if the right opportunity comes along‚ even tough they havent been actively seeking for a job. Other studies Show that each year the average company lose
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INTRODUCTION Employee engagement‚ also called worker engagement‚ is a business management concept. An "engaged employee" is one who is fully involved in‚ and enthusiastic about their work‚ and thus will act in a way that furthers their organization’s interests. According to Scarlett "Employee Engagement is a measurable degree of an employee’s positive or negative emotional attachment to their job‚ colleagues and organization that profoundly influences their willingness to learn and perform is at
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