Objective of the study | | | 2.1 Need of the study | | 3. | Introduction to Indian Automotive Industry | | 4. | Introduction to Toyota‚ Japan | | 5. | Introduction to company: Castle Toyota | | 6. | Introduction to topic: Employee Engagement | | 7. | Results | | 1. INTRODUCTION TO AUTOMOTIVE INDUSTRY The automotive industry is a term that covers a wide range of companies and organisations involved in the design‚ development‚ manufacture‚ marketing‚ and selling of motor vehicles
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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A Report into Consumer Behavioural Theory and its Implications for Benecol’s Marketing Strategy Executive Summary * Understanding consumer behaviour allows us to engage more effectively with our target market and increase sales * It is vital we understand the needs of our target market and their motivation for purchasing Benecol or alternative products. * Giving Value to a product after we understand our consumers’ needs and motivation for purchase can increase positive interaction with
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brand design + strategy BRAND ASSESSMENT WHAT IS A BRAND? Though a brand is oftentimes mistaken as a variety of different things‚ it’s important to understand its ambiguous nature. A brand is not simply the logo‚ nor the visual identity. A brand is not the product‚ the service‚ the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather‚ a brand is a collection of perceptions that reside in the mind of the consumer/customer. It is the gut feeling
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Civic engagement is the involvement of people in their communities to take into account and address civil issues to bring about social change. This change can be achieved by developing the blend of information‚ abilities‚ principles‚ inspiration‚ and enthusiasm to bring a change. Civic engagement refers to enhancing the quality of life in the society‚ through both political and non-political procedures. In democracies‚ civic engagement is required for democracies to function. In nations lacking democracy
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Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
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1. Using the tricomponent attitude model‚ compare the differences in attitude of consumers towards Kraft Foods versus their attitude towards Vegemite. The tricomponent attitude model is made up of Cognitive‚ Affective and Conative component. The three components are interrelated and integrate to form an attitude of a person toward any product or service in consumer scenario. Here we are studying how the consumers react to Kraft Food and Vegemite. Cognitive Component Cognition is basically making
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CONSUMER BEHAVIOUR | Mehreen NoorHira AminSadia Arooj Presented to: Sir Sikandar Aziz | INTRODUCTION As management team members of a marketing company‚ we are asked to introduce and market a product in Pakistan and use different persuasion and marketing techniques to convince the people about the effectiveness and usability of that specific product. In this context‚ we have selected a purely Pakistani
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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The importance of civic engagement is vastly important for a republican form of government. Oryx Press stated “the underlying aim of civic engagement is to produce meaningful service and experience to all involved participants” (2002). When citizens engaged in civic matters‚ they help provide a multitude of services for their community and helps promote a pro-social way within our society. This in turn can provide people with a voice in certain situations in order to help our society as a whole.
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