PRINCESS A Celebrity Brand Strategic Fashion Management A report by Psyche Kuo 2010-11-15 Contents 1. Introduction 3 2. Shoes fit for a Princess 3 3. Tamara Mellon Part co-owner‚ Part celebrity 4 4. Power of Media 6 5. Potential crises 8 * Fast fashion use the celebrities power * Celebrity brands * Celebrities’ scandals
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Brand Name and Corporate Image Valarie Murphy-Taylor OMM 615 Robert DeYoung August 04‚ 2014 Abstract The aim of this paper is to describe the difference between brand name and corporate image. As companies seek to gain a competitive edge through means of organizational restructuring and/or innovation‚ building brand name recognition and corporate image has become increasingly significant. Consumers identify with brand names and advertisements‚ which promote products that make
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Evaluation of Brand Equity Measures: Further Empirical Results Conceptual Background: There is no consensus about what brand equity means and how a firm can measure the value of a brand‚ hence not possible to evaluate marketing interventions in terms of their ability to enhance brand value. Agarwal and Rao (1996)- The ability of ten consumer based measures of brand equity to estimate individual choice and market share‚ and the relationship between these measures. The underlying assumption in
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Brand Expansion plan for Lululemon Current Brand Introduction For a long time‚ Lululemon has been a successful brand in apparel industry. Even though Lululemon has a complete male’s line with good quality apparels‚ females make up the company’s main customer groups. The brand images of Lululemon are yoga‚ comfortable clothing and good quality. Lululemon’s production line is largely based on yoga-inspired athletic apparels. For branding strategy‚ the company developed brand communities to make
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OVERVIEW OF A LUXURY FASHION BRAND AND WHY IT HAS BEEN AND CONTINUES TO BE SUCESSFUL Name: Tutor: Course: Date: Introduction The fashion industry is very competitive. Company that venture in fashion should therefore have a proper marketing strategies that will make it have competitive advantage over the other companies. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses
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Opportunity Analysis- We want to launch a Premium Quality flavored yogurt brand “Delecto” in Bangladesh for the first time. In Bangladesh‚ we’ve many dairy products like yogurt and sweets and other stuffs like this‚ but when it’s about stained‚ flavored yogurts like- fruit flavored or any other flavor like chocolate; we do not have any local brand of Bangladesh who can meet this need. Hence‚ there’s still a scope for any company to come up with premium quality of flavored yogurts. Moreover‚ if
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MGMT 680 Yum! Brands VREAL Paper Team Yum Yum 4/2/2010 Table of Contents Introduction Yum! Brands (Yum) operates‚ franchises‚ and licenses the Kentucky Fried Chicken (KFC)‚ Pizza Hut‚ Taco Bell‚ Long John Silver ’s (LJS) and All America Food (A&W) fast food restaurant brands (Datamonitor‚ 2009). Tricon Global Restaurants was created as a spin-off of PepsiCo’s restaurant division‚ which consisted of Taco Bell‚ KFC and Pizza Hut‚ in 1997 (Restaurants‚ 2009‚ p. 11). Tricon later
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Brand Background: Content: Brand strategy Brand Identity & Image Brand Architecture Reference QI YU 14024137 founded in 1784 muslin and spinning cotton end of 18 century knitting and hosier 1819 finest quality raw materials 1893 a limilited company 1960’s signature knitwear line After fine gauge knitwear products (Whoson‚ 2013) Brand Strategy 5 forces influencing brand potential (De Chernatony and McDonald) Macro-environment: Corporation: -Long pround and established -John Smedley Limited company
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|Building the Johnnie Walker Brand | |Amitava CHATTOPADHYAY‚ Nina Paalova | |INSEAD Case Study: Building the Johnnie Walker Brand | |Copyright: 2006 INSEAD
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Lacoste: History and Brand Identity Created in 1930 by Rene Lacoste‚ a tennis player‚ the first knit wear short sleeved shirt has appeared in 1933. During the 18 first years of existence‚ the brand won’t extend his product line so much. For instance‚ the polo shirt will be distributed in a unique colour‚ the white. In 1951‚ Lacoste decided to launch three new colours: sky-blue‚ navy and red. This revolution underlines the first steps of the brand out of tennis courts‚ and premises of its diversification’s
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