4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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accessories‚ а lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is а powerful company. Nike Corporation is a well managed company in а striking industry‚ the company has a strong brand image‚ and they are effectively capturing the value shaped from their savings. Modern superior ways to make products are significant in today’s Apparel companies‚ both to be efficient and to be able to make hi-tech products. Nike is dependent upon
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Material Safety Data Sheet Oxygen Section 1. Chemical product and company identification Product name Supplier : Oxygen : AIRGAS INC.‚ on behalf of its subsidiaries 259 North Radnor-Chester Road Suite 100 Radnor‚ PA 19087-5283 1-610-687-5253 Product use Synonym : Synthetic/Analytical chemistry. : Molecular oxygen; Oxygen molecule; Pure oxygen; O2; Liquid-oxygen-; UN 1072; UN 1073; Dioxygen; Oxygen USP‚ Aviator’s Breathing Oxygen (ABO) : 001043 : 6/16/2011. MSDS # Date
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http://www.sb.iub.edu.bd/internship/spring2006/0110234.pdf Internship Report Spring 2006 A research to explore customer satisfaction level of customer in context of Berger Paints Color Bank‚ Bangladesh. Submitted by‚ Md Assad Kibria (ID #0110234) Submitted to‚ Mr. Sohel Islam School of Business Independent University‚ Bangladesh April 30th‚ 2006. Dated: April 30th‚ 2006 Mr. Sohel Islam Internship Adviser School of Business‚ Independent University‚ Bangladesh. Baridhara‚ Dhaka.
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emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach – The paper is based on the
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Mark Zuckerberg‚ in full Mark Elliot Zuckerberg (born May 14‚ 1984‚ Dobbs Ferry‚ New York‚ U.S.)‚ American computer programmer who was cofounder and CEO (2004– ) of Facebook‚ a social networking Web site. After attending Phillips Exeter Academy‚ Zuckerberg enrolled at Harvard University in 2002. On February 4‚ 2004‚ he launched thefacebook.com (renamed Facebook in 2005)‚ a directory in which fellow Harvard students entered their own information and photos into a template that he had devised. Within
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Mobinil brand conveyed a consistent meaning to consumers? Is this a benefit or a detriment as the mobile service provider business moves forward in Egypt with the entry of Etisalat and Vodafone? Branding strategy made is because brands are powerful assets that must be carefully developed and managed. It is a key element in the company’s relationships with customers. Brands represent customer’s perceptions and feelings about a product and its performance. Hence a brand should have positive brand equity
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Sources of brand equity The sources of brand equity come from TV commercials‚ sponsorship‚ events‚ promotion‚ logo‚ package and the slogan. Details of each are as follow: TV Commercials: The Main characters in the commercials are always male. This emphasizes the masculine nature of the beer and infers that the beer is for man. Another special point is that quite a number of them are about relationship encounters (e.g. in bars‚ supermarkets etc)‚ this communicates the joy of life. Furthermore
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1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at
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Miller Course Convenor Seminar 3 Customer based brand equity ‘Brand news’ Customer based brand equity/ FBBE Uncles ed (2010) Noor‚ Styles & Cowley Ch.2 Read Ch 14 Fournier Be prepared to discuss Fournier’s work; Advanced students will also discuss subsequent authors who cite Fournier’s seminal 1998 work Consumer relationships with brands Brand positioning Introduction to the Brand Audit Building new brands Individual project: literature and findings Dr Dale
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