number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising‚ word of mouth‚ product performance and other factors. Thus‚ Positioning is the outcome of our perceptions about the brand relative to
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A STUDY ON EMPLOYEE RETENTION TECHNIQUE ADOPTED BY VEE TECHNOLOGIES PVT LTD S.K.DURGA II MBA BHARATHIAR SCHOOL OF MANAGEMENT AND ENTREPRENEURIAL DEVELOPMENT CHAPTER 1 1. INTRODUCTION 1.1EXECUTIVE SUMMARY I endeavoured to bring to light one of the critical ills that inhibit most of the BPOs now. The issue of retention is stressful for most managers. Managing high-performing employees can also be stressful at times. Combine the two and consider the issue of retaining employees and have a recipe
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Contents BACKGROUND OF THE COMPANY 2 History of Genting Highlands 3 Content 4 Maslow’s hierarchy of needs 5 Physiological Needs 5 Safety needs 6 Esteem 8 Convenience 8 McClelland’s acquired needs theory 9 Pros of Employee Motivation 10 Self-Esteem 10 Health 10 Recognition 10 Safety 10 Cons of Motivating Staff 10 Will Not Last and Employees become greedy 10 Over competitive 11 Job description oriented 11 Over dependence 11 Recommendation 12 Remove Demotivators 12 Pinpoint each employee’s
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your corporate brand or brand of any product / service that your organization offers. What is the promise of the above brand ? Also identify the brand elements and their role in building brand equity. Answer : THE BRAND : A brand is a name‚ term ‚ sign‚ symbol‚ design‚ or some combination of these elements intended identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. The different component of brand - Brand name‚ logos‚ symbols
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Overview of Employee Turnover Research The impact of turnover has received considerable attention by senior management‚ human resources professionals‚ and industrial psychologists. It has proven to be one of the most costly and seemingly intractable human resource challenges confronting organizations. This paper provides a summary of information‚ abstracted from published research‚ on the costs of turnover‚ factors contributing to its magnitude in organizations‚ and proposed remedies. Costs of
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Employee Engagement What’s Your Engagement Ratio? Copyright © 2008‚ 2010 Gallup‚ Inc. All rights reserved. 1 Copyright © 2008‚ 2010 Gallup‚ Inc. All rights reserved. Gallup®‚ Gallup Consulting®‚ CE11®‚ Q12®‚ Performance OptimizationTM‚ and The Gallup Path® are trademarks of Gallup‚ Inc. All other trademarks are the property of their respective owners. Employee Engagement as a Core Strategy The world’s top-performing organizations understand that employee engagement is a force that
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INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
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The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta
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Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
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Akah Ndang William EMPLOYEE MOTIVATION AND PERFORMANCE Ultimate Companion Limited Douala-Cameroon Bachelor’s Thesis Business Management December 2010 DESCRIPTION Date of the bachelor’s thesis 7 December 2010 Author(s) Degree programme and option Akah Ndang William Name of the bachelor’s thesis Business Management Employee Motivation and Performance Abstract The subject matter of this research; employee motivation and performance seeks to look at how best employees
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