"Brand equity and employee commitment" Essays and Research Papers

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    Employee Portfolio

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    University of Phoenix Material Employee Portfolio: Motivation Action Plan Determine the motivational strategy or strategies that would likely be most appropriate for each of your three employees on basis of their individual characteristics. Indicate how you would leverage their employee evaluations to motivate each of the three employees. Describe one or more of the motivational theories and explain how the theories connect to each of your selected motivational strategies. Team Member Name

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    Brand Valuation

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    Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization

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    Advantages of Brands

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    strong brand offers many advantages for marketers including: Brands provide multiple sensory stimuli to enhance customer recognition. For example‚ a brand can be visually recognizable from its packaging‚ logo‚ shape‚ etc. It can also be recognizable via sound‚ such as hearing the name on a radio advertisement or talking with someone who mentions the product. Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty

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    Employee Motivation

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    Employee motivation is the level of energy‚ commitment‚ and creativity that a company’s workers apply to their jobs. In the increasingly competitive business environment of recent years‚ finding ways to motivate employees has become a pressing concern for many managers. In fact‚ a number of different theories and methods of employee motivation have emerged‚ ranging from monetary incentives to increased involvement and empowerment. Employee motivation can sometimes be particularly problematic for

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    Brand Management

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    BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through

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    Brand as an Organisation

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    TVS Group and its subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T.V. Sundaram Iyengar .It is one of India’s largest industrial entities and

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    Debt/Equity Ratio

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    Debt/Equity Ratio What Does Debt/Equity Ratio Mean? A measure of a company’s financial leverage calculated by dividing its total liabilities by its stockholders’ equity; it indicates what proportion of equity and debt the company is using to finance its assets. http://financial-dictionary.thefreedictionary.com/debt%2Fequity+ratio ’Debt/Equity Ratio’ A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings

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    Employee Motivation

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    Journal Entry #4 Arvind Ramanadham Effective Communication February 12‚ 2013 * records your thoughts and * experiences related to course topics * connect topics covered in the text and in class discussions with current and past events in your life. * relate concepts to work situations and * relate the concepts to your experiences in your class team When working in a team it is important to allow free thinking‚ listening to others completely and not cutting down others

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    Employee Welfare

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    CHAPTER: 1 INTRODUCTION The human resource has immense potential. The role of economic development of any nation depends on the degree of effective mobilization of these resources. India is a developing country. This means that majority of the population belong to the working class. They have to struggle to make both the ends meet. In their struggle

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    Debt vs Equity

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    . Debt and Equity Financing Debt Versus Equity Financing ACC400/University of Phoenix June 13‚ 2011 Debt Versus Equity Financing In the accounting industry financing is an important concept. Many companies would not be operable without acquiring some for of financing options. Although there are many types of financing‚ the two that will be discussed in this paper are debt financing and equity financing. Also this paper will give two examples of each type of financing and discuss which

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