Private Equity? some of us reading this stories‚ the word private equity may seems a little bit unfamiliar. The definition of private equity by the famous Investopedia is as follows‚ “Equity capital that is not quoted on a public exchange.” Simple isn’t it? Example of private equity in Indonesia is the Orang Tua group. So now we understand about private equity‚ but what’s in it for us finance students? The answer is the Private Equity Firm who specializes in dealing about the private equity. A
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REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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What is a Brand ? Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods
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Welfare Measures of an Employee in BHEL 1 A Project Report On EMPLOYEE WELFARE MEASURES At Bharat Heavy Electricals Limited (BHEL) Ramachandrapuram Hyderabad-32. In Partial fulfillment of Award of the degree of MASTER OF HUMAN RESOURCE MANAGEMENT SUBMITED BY Harika.Viswanatham Under the guidance of Mrs. K.Sujana Manager (HR)‚ BHEL‚ Hyderabad Padmasri Dr.B.V.Raju Institute of Technology 2 Narsapur ACKNOWLEDGEMENT I express my gratitude to the management of Bharat Heavy Electricals
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pontification’ on the part of the leaders of industry. This unitary view‚ which is essentially autocratic and authoritarian‚ has sometimes been expressed in agreements as ‘management’s right to manage’. The philosophy of HRM with its emphasis on commitment and mutuality is based on the unitary perspective. The pluralist view It states that an industrial organization is a plural society‚ containing many related but separate interests and objectives which must be maintained in some kind of equilibrium
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Kapferer’s Brand-Identity Prism model Type of model: Author(s): Domain: Brand model (structure model) J.N. Kapferer Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism‚ Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique‚ (2) personality‚ (3) culture‚ (4) relationship‚ (5) reflection and (6) self-image. These six aspects are divided over two dimensions: a. The constructed source vs. the constructed receiver: a well-presented
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Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches
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Physique according to him is the basis of the brand. –E.G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker‚ it answers the question “what happens to this brand when it becomes a person?” •Culture symbolizes the organization‚ its country-of-origin and the values it stands for. –E.G. traditional brands like balsara‚ dabur and zandu. Relationship is the handshake between consumer and the organisation. –E.G. the
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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Brand Personality Definition Have you recently come across statements like “Brand X is rugged and macho with a spirit of adventure and freedom” or “Brand Y is stylish‚ trendy‚ younger and competitively priced”? These are some statements that tell about what is the personality of the brand in the minds of the consumers. Aaker defines Brand personality as ‘a set of human characteristics associated with the brand’. Brand personality is formed when the brand is personified or given some human traits
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