mentors. I am thankful to all the persons behind this project. Thereby I take an immense pleasure in thanking Mr. Shantilal Chandaliya ‚ our Chairman at Crown Consultants (P) Ltd. for having permitted me to carry out the project work. I wish to express my deep sense of gratitude to my internal guide Mr. Abhay Nagale‚ for his guidance and useful suggestion‚ which helped me in completing the project work in time. Last but not the least I would like to thank Mr. Darpan Chandaliya‚ who had been a source
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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Q1. If the News-Express had dropped its To Let 3 as of January‚ what effect would that action have had on the profit? Total Sales (including To Let 3) £11134 Total Cost (including To Let 3) £10974 Profit (including To Let 3) £160 V.C. of To Let 3 £1790 New Cost without To Let 3 £9184 Sales without To Let 3 £8424 Profit/Loss without To Let 3 £-760 If To Let 3 is dropped‚ the revenue and variable cost of To Let 3 is reduced but the fixed cost still remains. Hence after calculation
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Corporation: Managing a High Growth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality‚ starting by the quality of the whole bean‚ the freshly roasted gourmet beans‚ its packaging‚ transportation‚ until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a “complete
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Performance improvement Training Petronas has increase their performance by train all their employees to give a better services to the customers. They provide a regular training program to all of their employees in order to satisfy their customers. Staff training and development classes are available to all employees. Facilities Petronas also has improve their performance by providing extra facilities. They provides automated teller machine (ATM) and cash deposit machine (CDM) by CIMB. This is
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2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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National air express National air is a competitive air express firm with offices around the country. Frank Smith‚ the Chattanooga‚ Tennessee‚ station manager‚ is preparing his quarterly budget report‚ which will be presented at the southeast regional meeting next week. He is very concerned about adding capital expense to the operation when business has not increased appreciably. This has been the worst first quarter‚ he can remember: snow storms‚ earthquakes‚ and bitter cold. He has asked Marta Lewis
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curry 150 gms Pickle sachet 15 gms Rates Rs. 3.00 Rs. 4.00 Rs. 5.00 Rs. 5.00 Rs. 7.00 Janta Meal (in quality disposable card board boxes) Rs. 10.00 Service tax@6.12% will be charged extra on the above rate MENU FOR RAJDHANI/SHATABDI EXPRESS TRAINS MENU FOR MORNING TEA/COFFEE 3AC/2AC/CC EC/AC-I 1. 2. 3. Éclairs Biscuits Tea/Coffee Sugar 2 nos. 2 nos. 2 nos. 1 nos. 2 nos. 2 nos. 1 no. (7.00gm#) (1.50gm) (2.00gm#) 2 nos. 1 nos. 2 nos. 2 nos. tissue / wet towel 2 nos. 2 nos
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