1. Brand Communication The primary objective of the retailer is to maximize their store’s profit and an attempt to maximize the profits for each product category. To fulfill this objective and the shift in the power from manufacturers to retail chains have made it necessary for retailers to communicate their brand. It is quite common to regard advertising as a major factor in leveraging brand equity (Achenbaum‚ 1989; Lindsay‚ 1990). “The brand is separate from the functional product; being
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Christopher Whitten The Polar Express Caldecott Award paper Lorinda Cohoon Polarizing The Polar Express The Polar Express written and illustrated by Chris Van Allsburg in 1985‚ was chosen for a Caldecott Medal in 1986. It was praised for its detailed illustrations and calm‚ relaxing storyline. Widely considered to be a classic Christmas story for young children‚ it has earned recognition several times in the 28 years since its conception and publication. No stranger to such honors‚ Van Allsburg
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Global express and courier industry overview Introduction The primary business of the express industry is the delivery of time-sensitive shipments‚ typically with a transit time of two to three days. These are delivered mainly by air and ground. The industry has been witnessing significant growth as a result of the constant rise in demand for express and courier services over the last decade across user industries‚ including manufacturing‚ pharmaceutical‚ financial services and high-tech sectors
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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two films that I shall be discussing in this essay are‚ ‘Water (2005)’‚ directed by Deepa Mehta and ‘Chungking Express (1994)’‚ directed by Wong Kar-wai. ‘Water’ and ‘Chungking Express’ are two very well-known Asian films. However‚ they are both set in two completely different era’s in time. Firstly‚ ‘Water’ is set in a 1930’s India still under British rule and the second ‘Chungking Express’‚ in a postmodern city. We can see comparisons in both films in terms of gender. However‚ there are also many
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The Development of Common Law and Equity Common Law has been functioning in England since the 1250’s‚ two centuries after William the Conqueror defeated Earl Harold Godwinson in the Battle of Hastings in 1066 and became King. It was then in 1066 that Law began to be standardised. There were‚ however‚ problems with the Common Law system and people were becoming dissatisfied with the remedies distributed by the Court. As a result‚ the Court of Chancery was established and could provide whatever
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Private equity Private equity is a source of investment capital from high net worth individuals and institutions for the purpose of investing and acquiring equity ownership in companies. Partners at private equity firms raise funds and manage these monies for the purpose of yielding favorable returns for their shareholder clients‚ typically with an investment horizon between four and seven years. These funds can be used in the purchase of shares of private companies‚ or in public companies
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HBS- Airborne Express Background Information Seattle based Airborne Express was the third largest express mail business in the 1990s. The product of two specialist airfreight carriers‚ Airborne Express began operations in 1968 and targeted businesses requiring regular‚ high-volume shipments of urgent items. Airborne maintained low cost operations by focusing on efficiency. We discuss how the express mail industry evolved throughout the 1990s and what Airborne did to remain competitive. How and
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on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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