Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and
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Acknowledgements If words are considered to be signs of gratitude then let these words Convey the very same My sincere gratitude to HDFC BANK for providing me with an opportunity to work with BANK and giving necessary directions on doing this project to the best of my abilities. I am highly indebted to Branch Manager and company project guide‚ who has provided me with the necessary information and also for the support extended out to me in the completion of this report and his valuable suggestion
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OPERATIONS MANAGEMENT Presentation OPERATIONS AND COMPETITIVE ADVANTAGE SBI and ICICI‚ Main Branches‚ Thane (W) Group Members: Name Roll no Pooja Kulkarni 31 Priyata Kurup 32 Reshmi Rajan 33 Pratik Mohite 34 Shweta More 36 Pravin Narwade 39 Manasee Naik 37 Prashant Nandi 38 Subject: OPERATIONS MANAGEMENT. Professor: D.M Marathe. Topic: INTRODUCTION‚ OPERATIONS AND COMPETITIVE ADVANTAGE OF SBI AND ICICI BANKS. Date of Submission: 24th September 2014. Operations Management Operations
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The goal of this article by Rego‚ Billett and Morgan is to uncover the relationship between consumer-based brand equity and firm risk from financial angle. Firstly‚ the authors introduced consumer-based brand equity (CBBE) and firm risk which will be the main subject to study in this article. As is indicated in empirical literature‚ market-based brand should not only increase their income but also lower their risks. Also by reducing their risks‚ their value would be increased too‚ thus this will
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Special Reference To ICICI Bank Under the Guidance of: Submitted By: Vikil kumar singhal 07921301709 Department of Management Tecnia institute of advanced studies Affiliated to Guru Gobind Singh Indraprastha University‚ Delhi DECLARATION This is to certify that I have completed the Summer Project title “A STUDY ON FINANCIAL STATEMENT ANALYSIS AND MANAGEMENT OF RISK – WITH SPECIAL REFERENCE TO ICICI BANK” under the
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CUSTOMER RELATIONSHIP MANAGEMENT – BECAUSE OUR BUSINESS IS ABOUT GROWING TOGETHER CASE STUDY: ICICI BANK RETAIL MANAGEMENT BY AKANKSHA CHOUDHARY 088503 BMS III‚ 6TH SEMESTER ST. FRANCIS DEGREE COLLEGE FOR WOMEN 2010-2011 CHAPTER OF CONTENTS 1. Introduction 2. Customer relationship 3. Origin of customer relationship management (CRM) 4. Features of CRM 5. Perspectives of CRM 6. Customer relationship measurement 7. Types of CRM systems 8. Scope of CRM
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QUESTION 1. Equity has made the law more fair. Discuss Equity can be defined in a technical sense as a branch of law administered by the court of chancery before the passing of the Judicature Act (1873-1875) with a view of supplementing the common law rules. Equity developed because of the problems of the common law. The word ’equity’ has a meaning of ’fairness’ and this is the basis on which it operates. The existing law as at the time equity arose was common law‚ equity acted as a supplement
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The word ‘equity’ can be seen to have a wide range of meanings- to many it is a synonym for ‘fairness’ or justice’. Those within the legal community recognise equity as the body of rules developed and applied by the Court of Chancery; a court previously presided over by the Lord Chancellor with rules developed under his authority. The law of equity developed due to the inflexibility of the common law. Before the development of equity‚ The law was rigid (which was often cited as a weakness) for example
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ON FDI in Life Insurance By Susmit Kulkarni Vineet Limaye Amar Naphade Ishan Kathale ABSTRACT The Insurance sector reforms have open in the door for private players‚ private insurance companies in the beginning of life insurance business with public sector company (LIC). Foreign Direct Investment (FDI) has allowed in private life insurance companies in India‚ under an act of Insurance Regulatory and Development
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Equity Equity means social justice or fairness; it is an ethical concept‚ grounded in principles of distributive justice.39–[->0]42[->1] Equity in health can be—and has widely been—defined as the absence of socially unjust or unfair health disparities.1‚[->2]6[->3] However‚ because social justice and fairness can be interpreted differently by different people in different settings‚ a definition is needed that can be operationalised based on measurable criteria. For the purposes of operationalisation
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