"Brand equity of icici prudential insurance" Essays and Research Papers

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    About bank nd iCICI bank

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    1.1 Introduction Modern commercial banking‚ in its present form‚ is of recent origin. Though bank is considered to be an ancient institution just like money. Its evolution can be traced in the functions of money lender‚ the goldsmiths and the merchants. A bank has been often described as an institution engaged in accepting of deposits and granting loans. It can also be described as an institution which borrows idle resources‚ makes funds available to. It does not refer only to a place of tending

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    insurance

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    Feb 2013‚ 13-20 © IASET A COMPARATIVE STUDY OF PUBLIC AND PRIVATE NON- LIFE INSURANCE COMPANIES IN INDIA D. SHREEDEVI1 & D. MANIMEGALAI2 1 Associate Professor‚ Apollo Institute of Hospital Administration‚ Hyderabad‚ India 2 Assistant Professor‚ Apollo Institute of Hospital Administration‚ Hyderabad‚ India ABSTRACT With the privatization of insurance‚ monopolistic competition of public sector insurance companies came to an end‚ giving wider opportunities to the customers to select

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    Relience Insurance

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    Reliance Insurance Company‚ now officially known as Reliance Insurance Company [in Liquidation]‚ was founded in Philadelphia in 1817. In October 2005‚ Reliance Insurance Company had taken place in India. Reliance Life Insurance Company Limited is an associate company of reliance - Anil Dhirubhai Ambani Group. Reliance Capital Limited is one of India’s leading private sectors. Reliance capital has interests in an asset management and mutual funds‚ stock broking‚ life and general insurance’ proprietary

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    INTRODUCTION ICICI Bank Limited is an Indian diversified financial services company headquartered in Mumbai‚ Maharashtra. It is the second largest bank in India by assets and third largest by market capitalization. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking‚ life and non-life insurance‚ venture capital and asset management.

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    COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS:   Preface Executive Summery o Research objectives  Introduction o Scope  Research o Research methodology o Sampling o Data collection   Literature

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    analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey (within the limitation of the sample size.) 3. HUGE NETWORK: ICICI Bank

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    LIC Act‚ 1956‚ with a capital contribution of Rs. 5 crore from the Government of India. • 1972: The General Insurance Business (Nationalisation) Act‚ 1972 nationalised the general insurance business in India with effect from 1st January 1973. MAJOR POLICY CHANGES Insurance sector has been opened up for competition from Indian private insurance companies with the enactment of Insurance Regulatory and Development Authority Act‚ 1999 (IRDA Act)

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    Business Research Papers Vol. 3 No.5 November 2007 Pp.123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer

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    A PROJECT REPORT ON EQUITIES AND PORTFOLIO MANAGEMENT Submitted in the partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION BY A.INDU ROLL NO: 0640-60-121 Under the guidance of Mr.Mahender [pic] BHAVAN’S VIVEKANANDA COLLEGE Sainikpuri‚ Secunderabad (AFFILAITED TO OSMANIA UNIVERSITY) 2006-2008 DECLARATION I hereby declare that this Project Report titled EQUITIES AND PORTFOLIO MANAGEMENT submitted by me to the Department of Business

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    Insurance Industry

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    INDUSTRIAL ANALYSIS OF INSURANCE INDUSRTY INDEX 1. INTRODUCTION……………………………………………………………3 2. OBJECTIVES OF THE STUDY………………………………………..........8 3. GLOBAL SCENARIO……………………………………………………….9 4. INDIAN SCENARIO……………………………………………………….11 5. EMERGENCE OF IRDA…………………………………………………...19 6. MARKET STRUCTURE……………………………………………………36 7. PEST ANALYSIS…………………………………………………………...37 8. PORTERS FIVE FORCES………………………………………………….61 9. PERFORMANCE ANALYSIS……………………………………………..68 10. GLOBAL

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