Jade Adams 201004214 What makes a brand unique? OSW1B21 Table of Contents * Introduction…………….…………………………………………………2 * What makes a brand unique……………………………………..……………………………..…3 * The characteristics of a unique brand…………….………………………………………………………….3 * why should consumers use unique brands? * Conclusion………………………………………………………………….4 * Bibliography………………………………………………………………5 ------------------------------------------------- A unique brand involves TRUST and CONSISTENCY!!
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Snapple Brand Equity Analysis The brand Snapple originated in New York in 1972‚ starting as an ‘underground favourite’‚ it grew to become a nationally recognised brand‚ obtaining strong consumer mind share .Snapple created and is part of the ‘new age’ category of non- carbonated natural ready to drink beverages‚ comprised of various juice flavours and iced teas. (Snapple Group‚ 2012). Snapple remains a dominant player in the ‘new age’ beverage category despite challenges of violent competition
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Emami Ltd.‚ one of the fastest growing personal and health care companies from INDIA is a part of the diversified Emami Group of Companies‚ with business interest in paper‚ writing instruments‚ information technology‚ healthcare services and real estate. Emami has come a long way since it started in 1974 as an enterprise dedicated to beauty and personal care. Today‚ it is one of the premier FMCG companies in India with a group turnover of US$ 200 million. Emami products are available in 53 countries
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Biswas: Brand Management (MAR 6936; Spring 2013) MAR 6936: MIDTERM EXAM STUDY GUIDE Exam Format: The exam will have a mix of multiple-choice questions and short answers‚ with a higher total number of points for short answer questions. NOTE: Anything and everything covered in class (through lectures‚ discussion‚ articles‚ activities‚ etc.) and/or posted on Blackboard‚ are potential exam material. The topics listed below can be used as a Study Guide. However‚ from an exam point of view‚ that
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Alfred Dunill Brand analysis strategy Zheng – Li yujie -‐ Lisha Shi – Chun li -‐ Torres Index • Key facts • History • Brand Identity • Business Model • Retailing strategy • Pricing strategy • Communication strategy • Customers analyze • Brand protection • Brand value Key facts • • • • • • • • British- based luxury goods house for men More than 100 years of history Subsidiary of Richemont group since
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emerging brands A perspective from… Havaianas’ Afonso Sugiyama The president of Alpargatas USA‚ the parent company of flip-flop brand Havaianas‚ Afonso Sugiyama talks to Pip Brooking about the challenges of exporting Brazil’s best loved brand to a global audience The Havaianas brand has something most brands could only dream of – 100% awareness in its home market. However‚ that also places limitations on further growth. The brand has been growing organically outside Brazil‚ driven
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How do I: Develop a Brand? You’ve got a great product and now you want to make it a great brand. Most people when they hear the words brand or branding think logos – but branding is very much more than that. Building a brand involves blending the image‚ purpose and focus of your product or business with your core marketing/product message and coming up with something that will stick in the minds of people who encounter it. The brand is the essence of your product‚ packaged clearly and memorably
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List of content Indhold Introduction Moods Of Norway (from now on referred to as MON)) is a Norwegian fashion and apparel brand that focus on stylish clothes and other merchandize inspired by the cultural and geographical characteristics of the brand’s country of origin. The main competencies of company come from the founders’ creative interpretation and inclusion of the huge Norwegian heritage in its branding. MON makes efforts in fitting their clothes to the international urban society
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When launching a new product‚ it is better to pursue a brand extension strategy‚ than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”‚ and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions. The first one is “line extension”‚ which means to launch a new product
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"Brands are machines for delivering quality earnings at high margins" Tim Broadbent. ’Advertising Works 2000’. Although brands do not solely refer to businesses and their products or services (e.g. charities‚ countries‚ celebrities)‚ this essay will discuss their relevance to profits with regards to business operations unless specified. Where most companies must at some point make a decision (consciously or unconsciously) whether to brand their company or not‚ that question is often rhetorical.
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