Discover how Top Gear and Shell came together in print and online to create a truly interactive campaign that increased brand awareness and usage of Shell V-Power. The Challenge The advertising team were challenged to create a campaign for Shell that would raise awareness of Shell V-Power and Shell V-Power Diesel. The brief was for an interactive cross media campaign that would engage car enthusiasts whilst promoting Shell’s products and services to escalate their perception versus their competitors
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Pioneer Petroleum Corporation’s (PPC) has been through a diverse amount of changes throughout the years. They were originally were a merger of several different independent firms operating in the oil refining‚ pipeline transportation‚ and industrial chemicals fields. PPC then integrated vertically into exploration and production of crude oil and marketing refined petroleum products‚ but horizontally into plastics‚ agricultural chemicals‚ and real estate development. They decided to restructure
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Russia faces today with petroleum. The petroleum industry that Russia inherited from the Soviet Union has helped keep Russia afloat. However‚ the over reliance on the petroleum industry also makes Russia very susceptible to the economic downturns and keeps Russia from growing in other sectors. During the recent recession‚ Russia was one of the countries that were hardest hit. This is due to the fact that thirty percent of Russia’s Gross Domestic Product (GDP) comes from petroleum revenues and forty
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at Norsk Petroleum Norsk Petroleum is a leading gas and oil exploration company based in Oslo‚ Norway. It employs 2564 people‚ and its business operations comprise the exploration‚ production and marketing of crude oil‚ natural gas and natural gas liquids. In 2007 most of its business was conducted in Norway and Canada‚ although its interests included ventures in West Africa‚ Australia‚ the Gulf of Mexico and Venezuela. When Usa Bohm‚ the human resources director for Norsk Petroleum‚ read an
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Coconut Shells as a Shoe Polish Science Investigatory Project Let us begin our adventure with our Abstract... The study focused in making a specialized shoe polish from burned dried coconut husk. It aimed to prove the affectivity of the product in terms of some parametric measurements based on the preferences made by respondents. The parameters were adapted from written reviews for top commercial products. Also‚ this was made to test if there are really no significant difference between the
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2. Introduction BP is one of the largest multinational corporations in the world. According to CNN (2011)‚ BP is the fourth largest multinational corporation in the world and employs over 80‚000 people and making annual revenue of $392 Billion. BP has massive influence on the global economic climate and has the operation capacity to affect stakeholders. This essay will analyse BP’S current stance using Porters five forces. It will also establish who are the most important stakeholders and suggest
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The oil and gas industry or the petroleum industry is one of the most talked about industries today. Petroleum is used by many people all around the world and has become an important part of everyone’s routine. The industry also plays a significant role in the global economy. As most people know‚ Indonesia has a long and successful history in oil and gas production. Indonesian oil production is second only to China in the Asia Pacific region while the gas production is second to none. The industry
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The ethics of a company can be measured by different theories. Some of these theories can be used to measure Shell Petroleum Development Company of Nigeria (Shell Nigeria). The first ethical measure discussed is utilitarian reasoning‚ also referred to as cost-benefit analysis‚ which compares the costs and benefits of a decision. Secondly for the human rights theory‚ were the rights of the stakeholders respected? Third‚ the ethical theory of justice is measured by whether the benefits and costs
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Castrol India Limited is a Public Limited Company with 70.92% of the equity held by Castrol Limited UK (part of BP Group).From a minor oil company‚ with a share of about 6% in 1991‚ Castrol India has grown to become the second largest lubricant company in India with a market share of around 28%. Castrol India manufactures and markets a range of automotive and industrial lubricants. It markets its automotive lubricants under two brands - Castrol and BP. The company has leadership positions in most of
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APES chapter 17 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. If the annual consumption of petroleum in the United States is about 23 barrels per capita‚ the total annual consumption of petroleum in the United States is closest to a. 12 million barrels b. 240 million barrels c. 2 billion barrels d. 7 billion barrels e. 10 billion barrels ____ 2. The majority of atmospheric mercury is produced by a. medical
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