Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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251‚538 CURRENT LIABILITIES Trade and other payables 10 11‚554‚057 10‚730‚633 Provision for income tax 363‚110 11‚917‚167 207‚993 10‚938‚626 CONTINGENCIES AND COMMITMENTS 11 21‚442‚652 18‚272‚432 54 ATTOCK PETROLEUM LIMITED - 2010 ANNUAL REPORT Note 2010 Rupees (’000) 2009 NON CURRENT ASSETS Property‚ plant and equipment 12 1‚217‚217 1‚130‚875 Long term investments in associated companies 13 765‚739 733‚397 Long term prepayments
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A Project Report On “Technical Research on Stocks” Submitted By: HARSHAL HOLKAR MMS (FINANCE) ROLL NO -17 2011-2013 Under the guidance of PROF.ABHAY NAGALE A PROJECT SUBMITTED IN PART COMPLETION OF MMS COURSE WITH Chetana’s R.K. Institute of Management and Research Bandra (E)‚ Mumbai – 400051 July‚2012 DECLARATION This is to declare that the study presented by me to Chetana’s R.K.Institute of management and Research‚ in part completion of the MMS under the title “Technical
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on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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Dillon G. Nuclear Energy vs. Conventional Petroleum Energy Through out the history of the United states the main source of energy has been conventional Oil‚ Coal‚ and gas energy‚ or better known as Conventional petroleum energy. However as the demand for electricity sky rockets the pollution produced from the traditional fossil fuel burning plants is reaching dangerous levels. Gas‚ coal and oil burning power plants are as of now responsible for half of America’s air pollution (tripod/online)
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Rise and Demise of the Postwar Petroleum Order and the Contemporary Petroleum Order Post-1945‚ there emerged an international oil establishment named the postwar petroleum order. Before 1939‚ the output of petroleum in the Middle Eastern countries was not high and the region contributed only a marginal share to the world petroleum production. Before the postwar years‚ British Petroleum (BP) was the dominant player in the petroleum market however‚ after the war‚ five American companies broke BP’s
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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Bp’s BRAND IMAGE More packaging than substance ? Introduction: Corporate image symbolises the values an organisation stands for. Organizations can create it to define themselves or get branded due to their actions. Therefore‚ its more important to have a the right image that reflect an organization’s commitment to quality‚ excellence and its constructive role in the society. British Petroleum (BP) is a major enterprise to redefine its core values in the light of its ethical considerations
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Corporation: Managing a High Growth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality‚ starting by the quality of the whole bean‚ the freshly roasted gourmet beans‚ its packaging‚ transportation‚ until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a “complete
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