Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
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a fine-grained‚ amorphous organic matter. It is not soluble to normal petroleum solvents‚ like carbon disulfide. Its chemical composition is 75% C‚ 10% H‚ 15% other (sulfur‚ oxygen‚ nitrogen‚ etc.). It is very important in the formation of hydrocarbons because it is what generates oil and gas. Source rocks must contain significant amounts of kerogen. Asphalt: Asphalt is a solid at surface temperatures. It is soluble to petroleum solvents. It is produced by the partial maturation of kerogen or the
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The shell project Our teacher gave the class a project that was about shells and burning them with vinegar. All of us started to put the shells in the vinegar in Tuesday. Then we waited till Thursday the 3rd shell in my teams cup was already dissolving. After seeing on what happened to the shells being in the vinegar for a few days me and my team worked on the weight the shells were. We did graphs‚ charts a lot of work and so little time‚ but we kinda almost completed it‚ I mean one of my
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Q: "Brands vary on the amount of power and value they have in the marketplace. A powerful brand has high Brand Equity" Intro "Brand equity is the marketing and financial value associated with a brand ’s strength in the market" (Dibb and Simkin pg 73) Some of the factors that contribute to the creation of high brand equity are brand association‚ awareness‚ attractiveness to buyers and brand loyalty. For a company to see major success it must establish and sustain high brand equity. The
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Department of oil-gas industry Oil-gas industry division Safety in Petroleum Industry”(Ecological Management) ISW Ecological problems of Kazakhstan. Done By: Zhenis Seitekov Checked By: Bigaliyev Aitkhazha Bigaliyevich Almaty 2011 Contents: • Introduction • National environmental issues • The impact of landfills military space systems and test • Radioactive contamination • Oil and ecology • Air pollution • Aerosol pollution of the atmosphere • Conclusion
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Shell History in Pakistan The documented history of Royal Dutch Shell plc in Indo Pakistan subcontinent dates back to 1903 when partnership was struck between The Shell Transport & Trading Company and the Royal Dutch Petroleum Company to supply petroleum to Asia. In 1928‚ to enhance their distribution capabilities‚ the marketing interest of Royal Dutch Shell plc and the Burmah Oil Company Limited in India were merged and Burmah Shell Oil Storage & Distribution Company of India was born. After
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What do brand means to you? What are your favorites brand and why? 2. Why are brands important? What functions do they perform that makes them so important to marketers? 3. What do you thing has the strongest brand and why? 4. Can you think yourself as a brand? What do you do to brand yourself? 5. What do you think of the new branding challenges and opportunities that are listed from brand builder’s point of view? Can you think of any other issues? 6. What is brand mantra? List
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| Brand Personality | | | | Brand Personality Just like human beings‚ a brand soon assumes a personality. It is a set of characteristics associated with a brand. Drawing analogy with human personality‚ brand personality is unique‚ distinctive and enduring and provides the brand a differentiation from competitive offerings. It is built by the overall experience of the consumer with the brand ‚ which inturn is affected by the expected value from the brand. There are many forces that
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GoPro Brand Audit Part #2 This document audits the GoPro brand; it includes research which measures both quantitative and qualitative aspects of its current brand equity‚ a statement and analysis of its brand inventory‚ and a brand exploratory. Chris Conery Rachel Floyd Zachary Marc Elisa Philippon Catherine Tanguay Contents A. Introduction B. Brand Inventory- GoPro I. Brand Elements Name Slogan Logo Point-of-View Videography
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