Subject: Brand management Article Growing importance of social media for the suits: KARACHI: The growing importance of social networking websites particularly Face book and their penetration in the country cannot be ignored by corporate managers who for the most part don’t yet have a dedicated social media team. A host of local as well as multinational companies operating in Pakistan now see social media as an important marketing tool to promote their brands. In Pakistan‚ Face book is the second
Premium Social network service Facebook Brand
Poor little rich brands 1. Main ideas: -island for rich people which buy brands because this is what their local local stores sale only designer shops -new idea: big groups (LVMH=Louis Vuitton&Moet Hennessy) buy license from small rich groups to sell their products -big companies have the power and money to market products -little companies can`t afford it control whole value chain 2. Title of the case study: -small rich companies can`t afford it to advertise their products any more -designers
Premium Mobile phone Brand Coffee
The fact that brands are a part of the company equity is now a universal concept‚ however what this awareness implies has not yet been fully analyzed. As is often the case‚ phrases such as ‘brands are our equity’ become company leitmotivs. The truth is that‚ when taken at its word‚ this brand equity awareness has actually revolutionized operational marketing. The most salient aspects of this development are described below. ____________________________________________________________ __________________
Premium Brand Brand management Branding
Brand Life Cycle The three phases through which brands pass as they are introduced‚ grow‚ and then decline. The three stages of the brand life cycle are the introductory period‚ during which the brand is developed and is introduced to the market; the growth period‚ when the brand faces competition from other products of a similar nature; and‚ finally‚ the maturity period‚ in which the brand either extends to other products or its image is constantly updated. Without careful brand management‚ the
Premium Brand Brand management
The Power of Brand Names Brand names have become a dominant factor in consumer marketing of a myriad of products‚ ranging from potato chips to refrigerators to tennis shoes. In looking at the historical development of brand names‚ Coca-Cola® was one of the first nationally recognized brands to come along. The Coca-Cola Company printed its first consumer calendar in 1891. Another early national brand name was Gillette® razor blades. King Gillette invented the first disposable razor blade in 1903
Premium Marketing Brand Management
Aaker’s Brand Personality Scale for Colgate Brand Bejoy John Thomas and P C Sekar Executive Summary Brand differentiation is now becoming an important tactic for combating competition in the hostile marketplace. A viable solution for establishing the distinctiveness of a brand is through brand personality. Attaching personalities to brands contributes to a differentiating brand identity‚ which can make brands more desirable to the consumer. Jennifer Aaker developed a specialized brand personality
Premium Brand Brand management Big Five personality traits
Yum brands‚ a franchise business has been a successful company thus far. By putting the focus on a global aspect of business‚ Yum brands continue to enter into the global market world‚ and introduce country’s to the franchise. Yum Brand has four key growth strategies that has made this company successful in the global market. The first key strategy is to build leading brands in China. In 2012 Yum Brands had 889 new restaurants opened. As stated by David Novak‚ “ Our single biggest advantage
Premium KFC Franchising Market
do global brands compete? The text mentioned three dimensions that were found as the characteristics of a global brand‚ used by the consumers around the world in making purchase decision. The first one is the quality signal. Consumers associate brands with quality. And the producer/brand holder uses this to charge premium price on the products bearing their brand. This in turn making the consumers to associate high price brand with quality. Consumers also believe that global brands are more
Premium Advertising Culture Coca-Cola
The Himalaya Logo: The Himalaya brand has much in common with the mountain range from which it draws its name. For centuries‚ the Himalayas have been an icon of aspiration and of man’s quest to unlock nature’s secrets. They represent purity and lofty ideals. The fact that several of our herbs are sourced from this region emphasizes our brand’s connection with the Himalayas. The logo is a visual definition of brand identity. The leaf that forms the crossbar of the letter H represents the company’s
Premium Ayurveda Brand Brand management
Brand Analyze: Iriedaily Student Number: 13002886 Module Leader: Cinthya Uribe Module: Brand Management Index Introduction 1 Company Overview 1 History 1 Objectives 2 Financial Images 3 Market Inventory 5 SWOT of the brand 5 SWOT of the competitors 6 Market analyze 7 3 Circle Analyze 7 Ansoff Matrix 8 Boston Consulting Group Matrix 9 Brand Image Inventory 10 Corporate Design 10 Logo 10 Corporate Communication
Premium Brand Brand management Branding