From the ability to change physical form to a blood-thirsty nature society has always been morbidly fascinated with the concept of Dracula. It has not only seduced literature such as Bram Stoker’s Dracula but also infected mainstream music and film industries. Many composers have expanded and appropriated much of the vampire genre such as Francis Ford Coppola’s Dracula and Slayer’s Bloodline. The ideas surrounding vampires has been of good versus evil‚ the nature of religion and immortality. It is
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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Hahn’s heart skipped a beat during the gearshift from fourth to fifth. His face sent through the back of his skull as Troy firmly planted his foot to the firewall. Gripping the seat with his sweaty palms‚ Hahn smiled uncontrollably underneath his helmet as he watched Troy thread the turns as if the car were glued to the circuit. As he walked up pit lane‚ Hahn’s nostrils were filled the familiar pungent scents of burnt tires and ethanol‚ his ears filled with the roar of Japanese tuner cars racing
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Preference for Telecom Brands at Point of Purchase: A Comparative Analysis Submitted in partial fulfilment for the degree of Master of Business Administration Under the guidance of (May‚ 2009) [pic] Submitted by MBA (2nd Year) DEPARTMENT OF MANAGEMENT STUDIES INDIAN INSTITUTE OF TECHNOLOGY - DELHI NEW DELHI Certificate This is to certify that the major project titled ‘Customer Preference for Telecom Brands at Point of Purchase: A Comparative
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
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Organizational Behaviour Stephen P. Robbins San Diego State University Timothy A. Judge University of Florida Timothy T. Campbell University of Dubai . Financial Times Prentice Hall is an imprint of Harlow‚ England • London • New York • Boston • San Francisco • Toronto • Sydney • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • Madrid • Mexico City • Amsterdam • Munich • Paris • Milan Contents Preface Guided Tour Acknowledgements Publisher’s acknowledgements
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Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20
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IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
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