Division’s asset weight to the corporation: Lodging = 2777.4/4582.7 = 0.59 Contract = 1237.7/4582.7 = 0.28 Restaurant = 567.6/4582.7 = 0.13 Risk free rate is 30 years T-Bond = 8.95% (Lodging use long-term debt) Market Premium is the Spread between S&P 500 and long-term US bond = 7.43% Debt rate premium above government = 1.10% Lodging’s D/A = 0.74 & Lodging’s E/A = 0.26 We use Ramada Inns‚ Inc. as the comparable to find β for Marriot’s lodging division. (E/A = 0.35‚ βE = 1.36‚ and assuming
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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TACTICS AND STRATEGIES FOR SUCCESS IN WAR. The American civil war was one of the toughest and deadliest wars in American history. This was where the Confederate States of America fought for their independence. It took place from 1861 when the war broke out till April 9th 1865 when confederate commander Robert E. Lee surrendered at the McLean House in the village of Appomattox Court House. It was one of the earliest true industrial wars. Industrial knowledge was used to produce weapons in mass-production
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Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation
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the Role and Relevance of the Wine Brand in the Creation of Value in the Wine Industry Abstract This essay will first of all discuss the definition or content of brand and wine brand‚ then clarity values that it can be created. Next‚ the essay will cover the function of wine brand or how it achieves creating value. Finally‚ the importance of position of wine brand in value creation will be discussed. Key words brand‚ brand value ‚brand equity‚ value creation‚ wine industry Table of Contents
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Coke Bubbler: A Line Extension Business Definition: The Coca-Cola Company "exists to benefit and refresh everyone it touches (The Coca-Cola Company 1‚ p. 1)." To achieve this goal‚ Coke continually brings to market new products that address consumer interests‚ emphasizing both quality of products and emerging nutritional and taste features. To that end‚ Coca-Cola will introduce Coke Bubbler‚ a flavored tea-based beverage containing small "bubbles" or spheres of tapioca- or gelatin-based semi-solid
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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Extension History Assessment Task 2 Project Draft Proposal For my Extension History Project‚ I have researched and considered doing many multiple civilizations from the ancient world. I have more of a passion for these civilizations rather than those from a more modern era as I love the simplicity of their life and cultures and the pure brilliance they brought to the world – the sophistication and advanced nature of them all. More specifically‚ I have a fascination with the Mesoamericans
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Persuasive Tactics Thesis: The Carl’s Jr. commercial uses three different propaganda techniques to promote a cranberry‚ apple‚ walnut‚ chicken salad. Topic Sentence: First of all‚ Carl’s Jr. uses glittering generalities to market salads. Topic Sentence: In addition‚ the advertisement uses the transfer method to lure consumers into purchasing their food. Topic Sentence: Most importantly‚ the testimonial tactic in the Carl’s Jr. commercial entices viewers with a well known person. Conclusion:
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