Positioning and Brand Loyalty Shelane Edie SRM 410: Contemporary Issues in Sports Marketing & Management Date: December 03‚ 2012 This is assignment is to demonstrate and summarize three sports products that have a large or high degree of brand loyalty. Shank‚ 2009 said‚ “Fixing a sports entity in the minds of consumers in the target market. I choose Nike‚ Spalding and Life fitness gym/sports equipment(s). These sports product(s) that is identify demonstrate high degree of brand loyalty to
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(2012) IACSIT Press‚ Singapore Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗‚ Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences‚ Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns
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Brand Hierarchy BIC Corporation consists of various divisions including three main categories; stationery‚ shavers and lighter. It also contains other products‚ which include promotional products‚ BIC Sports and BIC phone. The brand hierarchy of BIC Corporation is well-shown in the figure 1. Figure 1. Brand hierarchy model of BIC Corporation BIC Stationery categorizes products based on their features and functions; writing‚ correction‚ marking‚ coloring and drawing. Main products of BIC Stationery
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pan fried or deep fried. Noodles can be refrigerated for short-term storage‚ or dried and stored for future use. In English usage‚ the word "noodle" is an inclusive term that denotes texture and culinary use‚ and to a lesser extent‚ shape‚ as many people may associate it with the more common string varieties‚ such as spaghetti or ramen. Material composition or geocultural origin must usually be specified. However‚ the actual word derives from the German Nudel BRANDS OF NOODLES 1. Maggi 2
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Brand Analysis Assignment Nike 1. What is the positioning strategy of the brand ¡V that is‚ how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike‚ unlike its competitors‚ wants to be seen more as a symbol of strength‚ dedication‚ hard work‚ sweat‚ perseverance and the desire
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BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal
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Why do consumers purchase branded items when own brand products are a cheaper option? Economic theory suggests that as price of a product decreases‚ the demand for the product should then increase. However in terms of branded and own brand products‚ this is not necessarily the case. The demand for such products is dependent upon a number of factors and I shall be exploring these factors. A branded product is distinguished by design‚ symbol‚ name‚ term or other features. These unique features creates
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SUBWAY BRAND ANALYSIS Analyzed by Tanay Manoj Rathod Ashvikha Lakshmi Shriraam Nan Dar Lakshmi Prathyusha Arimilli Content Page 1. Introduction 2. Company Background 3. Brand Vision 4. Brand Objectives 5. Brand Personality 6. Impact of emotional appeal on consumer behaviors and the subway brand 7. Involvement theory on consumer behavior 8. Maslow Hierarchy of Needs 9. Conclusion 10
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Brand Plan template The following slides contain an overview for a brand planning process. They are not meant to cover all elements of a plan for all brands at all the different stages of their lifecycle and should be seen as a starting point. Process Overview • • • • • • • • Environmental analysis to determine the current status and position of a business in relation to its external environment and current activities Identify the critical success factors Define the product position & key messages
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Zafar‚ Bipasha Hayat‚ Afsana Mimi‚ Shomi Kaiser‚ Mou‚ Kushum Shikder and Aupi Karim. However‚ this star depended communication was slowly seen to be losing relevance‚ as consumers were beginning to question if the film stars actually used the brand. Thus‚ for the first time the film star was used as a communication device and not as the main feature of the ad. With the new communication strategy‚ the film star is used purely as a communication device to portray star quality in every Lux
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