We researched Coke and Pepsi as was requested to see which one would be a better investment over the other. One of the ways to see how a company is doing is to look at how much (EVA) Economic Value Added that company is producing. EVA is a way of measuring an operation’s real profitability. EVA is better than conventional ways because it takes into account the total cost of the operating capital. EVA is simply the after-tax operating profit minus the total annual cost of capital. Using EVA has
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students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
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Coca Cola in an effort to boost its revenues persuaded Burger King to run a campaign for its Frozen Coke. They were manipulating the market to have Burger King to run this campaign. Before taking on this initiative‚ Burger King wanted to do a test run. Richmond Va. was chosen as the area to run this trial. Coupons were given for a free Frozen Coke when a value meal was purchased. This method however proved to be a little slower than was expected. Only 700 meals were added with the coupons. Nearly
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’ or capacity
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APPLE STATEGY IN PRODUCT pple is one of the leading tacticians in the consumer products industry‚ and Aaccording to Porter’s strategies Apple exemplifies the “Differentiation Strategy” (O. Akan‚ R. Allen‚ M. Helms‚ and S. Spralls III‚ Critical tactics for implementing Porter’s generic strategies‚ 2006). The Apple tactics may differentiate from product to product‚ driven by a wide range of strategies but the vast majority of these actions and sub strategies are driven by a single over-riding strategy
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Customer Relationship management Coca Cola is the world’s largest beverage company. They sell their products in more than 200 countries and more than one billion of their products are consumed daily. Keeping finance and logistics is an important task. Coca Cola started using a system called the traditional system‚ which has proved very effective. This system was generating high value and was not user friendly. All financial plans manually entered and is used to enter again to update the information
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struggling to fight off local competition but the only advantage that they were there first before Coca-Cola. The reentry of coca-cola in the market had its disadvantages and of course that was Pepsi co was there first their applications was approved and coke was turned down. 3- Coca-cola made special promotions during the summer season such as ”buy one- get one free” and lucky draws. Coca –cola used a strategy of “building a connect” by using local idioms. They also reduced prices by 15% to 25% in
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Coca-Cola‚ an established brand internationally‚ does a marketing flop. How does a multi-billion-dollar corporation fail in the launch of a new product? What led to what some experts call the "Coke Fiasco" in 1985? In 1985 Coca-Cola decided to introduce to the market a "variation" of the original formula. They called the product‚ New Coke‚ with the intent that it too would take the market by storm like its predecessor had. However‚ according to various articles‚ it soon became clear that customer
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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