The Importance of Corporate Social Responsibility in the Brand Image – Abstract The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR)‚ Corporate Social Performance and Corporate Financial Performance‚ some questions arise: do consumers
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CUSTOMER RELATIONSHIP MANAGEMENT – BECAUSE OUR BUSINESS IS ABOUT GROWING TOGETHER CASE STUDY: ICICI BANK RETAIL MANAGEMENT BY AKANKSHA CHOUDHARY 088503 BMS III‚ 6TH SEMESTER ST. FRANCIS DEGREE COLLEGE FOR WOMEN 2010-2011 CHAPTER OF CONTENTS 1. Introduction 2. Customer relationship 3. Origin of customer relationship management (CRM) 4. Features of CRM 5. Perspectives of CRM 6. Customer relationship measurement 7. Types of CRM systems 8. Scope of CRM
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efficient capability in communications. Mobile users can always find convenience in getting in touch with every people anytime they want to. Innovation plays an important role in the mobile industry. Through this‚ products improve as well its the Brand image‚ which attract customers to heighten their desire to purchase the product. As answer to these changes many Cell Phone companies are doing their best to cater to the varying needs of the present day Cell Phone users. And Cherry mobile adapt to these
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------------------------------------------------- icici with icici bank merger For Mergers and Acquisitions in the BANKING SECTOR AAKANKSHA KUMAR * EXECUTIVE SUMMARY ICICI- Industrial Credit and Investment Corporation of India Limited (ICICI) was founded by the World Bank‚ the Government of India and representatives of private industry on 5 January‚ 1995. The objective was to encourage and assist industrial development and investment in India. Over the years‚ ICICI has evolved into a diversified
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Project Report On “Credit Risk Management Strategies For Home Loan in ICICI Bank” Jabalpur Submitted ToDirector-Dr. Anil Kumar Dhagat Gyan Ganga College of Technology‚ Jabalpur Project Guide Dr. Anil Kumar Dhagat Submitted By- Sohit Gupta Enrolment No. - AW/3802 ACKNOWLEDGEMENT Working in this Project has been a great Learning experience for me. This report gives immense pleasure to express sincere and heartfelt gratitude toward faculty guide Dr. Anil Kumar Dhagat whose
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Acknowledgements If words are considered to be signs of gratitude then let these words Convey the very same My sincere gratitude to HDFC BANK for providing me with an opportunity to work with BANK and giving necessary directions on doing this project to the best of my abilities. I am highly indebted to Branch Manager and company project guide‚ who has provided me with the necessary information and also for the support extended out to me in the completion of this report and his valuable suggestion
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(professional athleticism-based) and reputational (image-based). Functionally Tiger was one of the greatest golfers in the history of golf as a sport. Reputational-wise‚ Tiger was perceived as a positive role model demonstrating strong and confident manhood and masculinity. He was the best and represented the best. After his scandal in 2009‚ Tiger’s reputation endured a drastic decline amongst his fans‚ sports enthusiasts‚ and society overall. His personal brand was damaged and needs to be strategically
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Feb 2013‚ 13-20 © IASET A COMPARATIVE STUDY OF PUBLIC AND PRIVATE NON- LIFE INSURANCE COMPANIES IN INDIA D. SHREEDEVI1 & D. MANIMEGALAI2 1 Associate Professor‚ Apollo Institute of Hospital Administration‚ Hyderabad‚ India 2 Assistant Professor‚ Apollo Institute of Hospital Administration‚ Hyderabad‚ India ABSTRACT With the privatization of insurance‚ monopolistic competition of public sector insurance companies came to an end‚ giving wider opportunities to the customers to select
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COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS: Preface Executive Summery o Research objectives Introduction o Scope Research o Research methodology o Sampling o Data collection Literature
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analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey (within the limitation of the sample size.) 3. HUGE NETWORK: ICICI Bank
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