"Brand judgement" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 30 of 50 - About 500 Essays
  • Good Essays

    Cadbury Brand Assessment

    • 842 Words
    • 4 Pages

    Cadbury Brand Assessment Cadbury was established nearly 200 years ago in 1824 by John Cadbury. John himself held values of social justice and equality which have been inherent to the company and are still maintained to this day. Traditionally Cadburys has always been known as a family company; many of its employees were and are located in Bourneville and neighbouring areas‚ such that it is known as ‘Cadbury-town’. However‚ the recent takeover by Kraft‚ a US food giant for $11.5 billion‚ has seen

    Premium Brand Brand management Cadbury plc

    • 842 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike Brand Equity

    • 1022 Words
    • 5 Pages

    has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities such as competitive‚ winners‚ strong‚ and better than the rest. This also is a way for Nike to obtain credibility

    Premium Nike, Inc. Brand Athletic shoe

    • 1022 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    CONCEPTS OF BRAND MANAGEMENT

    • 197427 Words
    • 827 Pages

    Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management

    Premium Brand Brand management Branding

    • 197427 Words
    • 827 Pages
    Powerful Essays
  • Good Essays

    An Analysis on Thompson‚ Rindfleisch‚ and Arsel’s “Emotional Branding and the Strategic Value of the Doppelganger Brand Image” Emotional branding has never been a topic that I have ever had a conversation about nor have I cared much about it. After reading this article I have learned a great deal about emotional branding versus the significance of the doppelganger brand image. Even after reading both sides of the story I believe that there is a need in our society for both aspects. The

    Premium Brand Brand management Emotion

    • 549 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Costa Coffee - Brand

    • 475 Words
    • 2 Pages

    Brand Identity: Their brand name is their signature. “Costa” signifies luxury‚ excellence and perfection. The image of Costa is luxury and comfort with style. The theme of Costa‚ from the brand logo‚ the color scheme of the premises to the entire feel is warm tones and relaxing colors. Their ambience is trendy and soothing as well. According to me Costa is the comfortable place to relax‚ chill‚ spend quality time and have a warm experience which not only brings back customers but through

    Premium Advertising Brand Logo

    • 475 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Brand Management Summary

    • 7165 Words
    • 29 Pages

    Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)

    Premium Brand Brand management Brand equity

    • 7165 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Brand Name

    • 413 Words
    • 2 Pages

    original products. Secondly‚ nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton‚ Burberry or Ralph Lauren‚ boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will recognize but also best quality product. It’s not accidental that some brands are more expensive then other‚ they have renown

    Premium Marketing Ralph Lauren Original sin

    • 413 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Strategic Brand Management

    • 7217 Words
    • 29 Pages

    for Strategic brand management. Brand Equity. The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable‚ easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one‚ however‚ the brand is said to have

    Premium Marketing Brand management Brand

    • 7217 Words
    • 29 Pages
    Powerful Essays
  • Satisfactory Essays

    Choosing Brand Names

    • 460 Words
    • 2 Pages

    Choosing Brand Names Introduction How should brand names be chosen? Is the name important? Marketing theory suggests that there are three main types of brand name: (1) Family brand names: A family brand name is used for all products. By building customer trust and loyalty to the family brand name‚ all products that use the brand can benefit. Good examples include brands in the food industry‚ including Kellogg’s‚ Heinz and Del Monte. Of course‚ the use of a family brand can also create problems if

    Premium Trademark Brand management Brand

    • 460 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Brand Report Card

    • 396 Words
    • 2 Pages

    The brand report card In our days building and managing brand equity is considered to be an important element to successed and sustain growth‚ where in general the company brand equity flow customer loyalty and profits. Therefore‚ managing the brand equity become a business priority for many managers within all types of industry activities and markets. However‚ few managers are able to step back and assess objectively their companies brands in terms of strengths and weaknesses. Where‚ many manager

    Premium Brand management Brand Marketing

    • 396 Words
    • 2 Pages
    Satisfactory Essays
Page 1 27 28 29 30 31 32 33 34 50