automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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Please choose as honestly as possible and tick your answer/s. We ensure that your answers will be kept in strict confidentiality. Thank you very much! 1. Please indicate which allowance bracket you most likely belong to: o Greater than Php 400 / day o Php 300-399 / day o Php 200-299 / day o Php 100-299 / day o Less than Php 100 / day 2. How much are you willing to spend for snack items? o Php 10 or less o Php 11-20 o Php 21-30 o Php 31-40 o Php 40 or more 3. Are you fond of eating
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1. What is globalization‚ and what are some of the traditional international trade theories that support the concept of globalization? "Globalization refers to the shift toward a more integrated and interdependent world economy. Globalization has several different facets including the globalization of markets and the globalization of production‚" (Hill‚ 2004). Although no one theory can explain the apparent pattern of international trade‚ together‚ the theories of Free Trade‚ Life-Cycle‚ Mercantilism
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Name: Registration Number: Program: Total Marks: [20] Weight: 5% ………………………………………………………………………………………………………………………………………. Qs.1 a. Why do economists include only final goods in measuring GDP for a particular year? Why don’t they include the value of the stocks and bonds bought and sold? Why don’t they include the value of the used furniture bought and sold?
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Gender Female 23 Male 17 Age 18-29 11 30-39 11 40-49 7 50-59 7 60+ 4 Place of Residence Local 0 Europe 22 (Luxemburg‚ Spain‚ Germany (6x)‚ Norway (3x)‚ England (4x)) Overseas 18 (Brasil‚ India‚ USA (10x)‚ Hongkong‚ Australia‚ Canada) (Franzi’s Laender sind nicht dabei) Occupation Student 8 Manual Worker 4 Manager or self-employed 7 Office/ Professional Worker 11 Unemployed 1 Retired 5 At home Other 4 How long do you stay in Dublin 1-2 nights
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A Survey on Service Satisfactory of Saint Louis College Canteen Name (optional): __________________________ Age: ___ Gender: __________ Direction: Please rate how strongly you agree or disagree with each of the following statements by encircling the number. 1- Not satisfied/Disagree 2- Barely Satisfied/ Barely Agree 3- Satisfied/ Agree 4- Very Satisfied/ Strongly Agree 5- Very Much Satisfied/ Very Strongly Agree A. Staff Services 5 | 4 | 3
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