Table of Contents The Questionnaire Analysis Report 1. Summary 1.1.The purpose of investigation The investigation was made to understand the degree students in SEGi University based on their age‚ gender‚ nationality‚ major category‚ preferences on fast food restaurant‚ hand phone brand and activities do on their phones. 1.2.Method of investigation A questionaire was used as a way to garner views and information of the degree students in SEGi University. A sample of ramdom survey was
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Degrees of Loyalty Loyalty was a major issue in the United States during World War II and the subsequent years following. This was especially true in California‚ where Japanese Americans were held in internment camps during the war because many felt that their loyalty was to Japan and not the United States. This caused many problems for the Japanese American citizens‚ as they were subjected to loyalty tests and forced draft programs into the armed forces. Those who opposed the American Government
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Title: Analyse how a company of your choice keeps its existing customers? Introduction It is said that customers’ loyalty is of great importance for the survival of a certain company in order to retain its existing customers. As Hultén (2007: 256) suggests‚ considering customers and customer-centric views is vital to understand how markets are developed‚ maintained and operated. Customer loyalty is widely seen as a key determinant of a firm’s profitability. It’s a common fact that it costs more to acquire
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Questionnaire for Clothes consumption NAME: CONTACT NO. OCCUPATION: e-mail: PLACE: DATE: Questions: 1) Approximately‚ how many times do you buy your clothes? a) Once a week b) Once every 2 weeks c) Once a month d) At the beginning of season e) During the sales period f) During the Christmas Festivities g) As the need arises h) Occasionally i) Rarely 2) From where do you usually buy clothes? a) Factory Outlets b) Retail Shops (unbranded)
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User no: ________ MARKETING RESEARCH ON BLACKBERRY AND IPHONE USER Dear Participant‚ This questionnaire is designed to evaluate the extensiveness of Blackberry and Iphone user growth and development. The responses you provide will help us better understand what are being demanded by society. Thank you very much for your time and cooperation. We greatly appreciate your help in furthering this research endeavour. Cordially‚ Students of HNDBM/BA 10/02 Please CIRCLE
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POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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|Helpful hints for completing this questionnaire | This objective of this questionnaire is to increase the public’s awareness about [Name of Company]’s new idea of introducing a metered petroleum gasoline distribution system to the Jamaican consumers and to obtain documentation of the publics opinion of the new system. The questionnaire should be completed by any resident aged 18 or over living at this address. Please read each
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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SPSS Softdrink Questionnaire Marketing Research INTRODUCTION TO STUDENTS SPSS is recognized as one of the leading software packages for statistical analysis. For about the last 10 years‚ it has been packaged with marketing research texts as an ancillary resource. However‚ there has not been an organized attempt to integrate SPSS with the marketing research course. The objective of these SPSS Exercises is to do just that – integrate the use of SPSS into the Marketing Research course‚ resulting
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