African Journal of Business Management Vol.6 (29)‚ pp. 8637-8643‚ 25 July‚ 2012 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.2984 ISSN 1993-8233 ©2012 Academic Journals Full Length Research Paper Importance of mutual relations on customer satisfaction in industries with no/low direct contact with customers Farzad Sattari Ardabili*‚ Shahram Mirzaie Daryani‚ Manouchehr Molaie‚ Es-hag Rasooli and Mohammad Hasan Kheiravar Department of Management‚ Ardabil Branch
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in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products‚ decisions on whether to invest more in certain channels of distribution‚ change of features of the product‚ advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s‚ the marketing research reports should answer lots of consumer behavioral questions in order to distinguish
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Social Sciences (IJFPSS) ISSN:2231-9484 IJFPSS‚ Vol 3‚ No.4‚ pp. 63-70 ‚Dec ‚ 2013 DOI:10.14331/ijfpss.2013.330037 http://dx.doi.org/10.14331/ijfpss.2013.330037 S. Khani The Relationship of Appliance Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty and Brand Equity in the Mobile Phone Industry Sajad Khani*1‚ Seyyed Mahdi Imanikhah2‚ Hamed Gheysari3‚ Seyyed Saadat Kamali4‚ Tahereh Ghorbanzadeh5 1 Faculty of Management‚ Allameh Tabatabaei University‚ Tehran‚ Iran 2 Faculty of Management
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automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention by Harkiranpal Singh May 2006 UCTI Working Paper WP-06-06 The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention Harkiranpal Singh Asia Pacific University College of Technology & Innovation Technology Park Malaysia Bukit Jalil‚ 5700 Kuala Lumpur‚ Malaysia May 2006 kiran@apiit.edu.my Abstract To be successful‚ organizations must look into the needs and wants of their customers
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PSYCHOLOGY LIB401 RESEARCH PROPOSAL TOPIC: ANOREXIA NERVOSA CONTENTS |No. | |PAGE | | |CONTENT | | |1 |INTRODUCTION |3 | |2 |LITERATURE REVIEW
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<University> Research Proposal Paper by <Your Name> 26th August 2014 <Lecturer’s Name and Course Number> Does Height Affect Depression in Individuals? Abstract Many theories have that depression has evolved as an adaptation to adversity or defeat thus predictions stemming from these models is that individual attributes associated with defeat in a given social environment could be risk factors for depression. We hypothesize here that in individuals in today ’s society where
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CARIBBEAN MARITIME INSTITUTE Kinston Jamaica RESEARCH PRPOSAL “WHAT ARE THE EFFECTS OF DRUG ABUSE ON TEENAGERS?” Research Proposal submitted in partial fulfilment of the requirements of the course DISL To Mrs Evette Johnson By DANE-HUE JOHNSON December 2012 Statement of the problem The research problem being investigated is as follows: based on the information provided from the literature review‚ it is not known how and to what extent drug abuse affects teenagers in Bridgeport‚ St
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incorrect entomological results and a possible false conviction of a suspect. The proposed research of this paper focused on insects being affected by different concentrations of ethanol during natural insect development and also focused on the detection of ethanol in insects using gas chromatography mass spectrometry (GCMS) to determine if insects were significantly affected by ethanol exposure. The research also focused on the exposure of ethanol to the insects and how this exposure affected PMI
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