BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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profitability of Sarika Ltd. (the Company) to meet its 20% return on capital. * Paul Burns’s Proposal (Shut down of Product Z and sale of related machinery for £5k) * Bob Berry’s Proposal (Reduction in sale price and variable material cost of Product Z by £1 and increasing its sale demand by 25%) * Ben Kates’ Proposal (Overall increase in sales by10% without any other change) * Arthur Mitchell’s Proposal ( Reduction in fixed labour cost of product Z by £75K‚ 10% increase in variable Overheads
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to Write Your Thesis compiled by Kim Kastens‚ Stephanie Pfirman‚ Martin Stute‚ Bill Hahn‚ Dallas Abbott‚ and Chris Scholz I. Thesis structure | II. Crosscutting Issues | III. Editing Your Thesis | | Title Page | | What We Are Looking For | | Copy Editing | | Abstract | | Planning Ahead for Your Thesis | | Content Editing | | Table of Contents | | Writing for an Audience | | Avoiding Ambiguity | | List of Figures | | Skimming vs. Reading | | Thesis Length |
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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place their brands and products in movies or in TV series to subtly get consumers to notice their brands‚ this is called brand placement. Two products which I have noticed in movies are Apple iMacs in the Twilight movie Breaking Dawn Part 1 (2011) and Manolo Blahnik shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which many people viewed and obsessed over. They both star very famous celebrities who play desirable characters. In the movies both the brands are clearly
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relevant facts. Objective of the study: Study of loyalty programs of Shoppers Stop and Pantaloons. • Are these programs really effective in enhancing the customer experience. • How much profitable does the loyalty programs prove to be‚ for a customer centric apparel retailer. Most customers hold several loyalty cards of competing retailers. Past studies looking into the impact of card ownership on store loyalty showed mixed results. Loyalty cards are effective only when customers value the
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parts‚ related literature and studies. Related Literature Foreign (Mary Ann Ecalnea‚ Minalyn Esguerra‚ Cridtia Mae Feleciano‚ Jamee Aubrey Fernando‚ Jezrell Fiesta‚ Ma. Madona Flores‚ Gracel Kay Gacisano‚ Liezel Garcia and Davie Gonzales (Thesis Book: Library Management System of Isabela State university – Roxas Campus) p.8-9) An Integrated Library System (ILS) usually comprises a relational database‚ software to interact with that database‚ and two graphical user interfaces (one for
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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APPROVAL SHEET This thesis entitled “Effectiveness of Video Lessons in Social Studies on the Performance of Sophomore Students in Tomas Claudio Memorial College”‚ prepared and submitted in partial fulfillment of the requirements for the Degree Bachelor of Secondary Education by Ralph Luigi Yap‚ is hereby recommended for corresponding oral examination. March 12‚2013 Mr. Marlon Pabilonia Adviser Approved in partial fulfillment of the requirements for the Degree Bachelor
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GUIDELINES FOR WRITING RESEARCH PROPOSALS AND REPORTS FOR POST GRADUATE PROGRAMMES (DIPLOMA‚ MA‚ PhD) Explanatory briefs on the elements of the Research Proposal. Introduction: It should be initially clarified that according to the Kampala University Graduate School’s Regulations‚ Research Proposals for post-graduate Diplomas should not have more than 12 pages‚ those for Masters should not have more than 15 pages and those for PhDs should not have more than 25 pages. References are for Diplomas
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