CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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Corporate Mission Casa Latifolia commits itself to: The Stockholders: * provide a progressive rate of return on investment. * promote transparency of business records. * ensure company’s stability in terms of market share and revenue. The Consumers: * provide high quality handmade products at a reasonable price * commit to continuous research and development activities leading to creation of innovative handmade cattail based products. The Environment: * produce
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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of the Los Angeles church community. Purpose Diabetes is a serious disease that cannot be cured and implementing an awareness program will help prevent many people from developing the disease. This proposal shows how to create a program that will help lower the incidence rates of diabetes in Latino communities. The program will demonstrate the importance of working out for 30 minutes a day‚ eating healthy meals and making annuals appointments for a
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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CHAPTER 1 Introduction Rationale of the study Proponents choose this project Andy Marie’s Cakes and Balloons online ordering and Sales system because of several problems regarding of their current system which is manual type transaction. They found out that one of their difficulties that the Andy Maries Cakes and Balloons may encounter is the safe keeping of the documents like receipts of their expenses especially when they are tracing all of their weekly‚ monthly‚ and yearly expenses. When
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071 646 040 Supervised by Mirza Mohammad Lutfe Elahi (mle) A Thesis In THE DEPARTMENT OF ELECTRICAL ENGINEERING AND COMPUTER SCIENCE Presented in Partial Fulfilment of the Requirements For the Degree of Bachelor of Computer Science North South University Dhaka‚ Bangladesh January 2012 © Naznin Hasan‚ Meher Nigar‚ 2011 i North South University Department of Electrical Engineering & Computer Science Approval The thesis titled “Traffic Monitoring and Management System” has been
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Subject: A proposal to elevate awareness of people with disabilities getting off with a light sentence in court I write this proposal in order to raise awareness as well as to put forward a solution to the matter ‘Autistic taxman jailed for fraud’. The autistic taxman Philip Solimon Tadros has defrauded the Tax Office with the amount of $2.4 million in GST funds. Several people opposed that Tadros’ ability to reason was clouded owing to his disability and that jail would ‘traumatise’ Tadros. As
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marketers for your company. Win loyalty‚ therefore‚ and profits will follow as night follows day. Certainly that’s what CRM software vendors--and the armies of consultants who help install their systems--are claiming. And it seems that many business executives agree. Corporate expenditures on loyalty initiatives are booming: The top 16 retailers in Europe‚ for example‚ collectively spent more than $1 billion in 2000. Indeed‚ for the last ten years‚ the gospel of customer loyalty has been repeated so often
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Action research Action research is either research initiated to solve an immediate problem or a reflective process of progressive problem solving led by individuals working with others in teams or as part of a "community of practice" to improve the way they address issues and solve problems. There are two types of action research: participatory action research and practical action research. Denscombe (2010‚ p. 6) writes that an action research strategy’s purpose is to solve a particular problem
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