the respected executives of the Foods B.D. team at Hindustan Unilever(HUL)‚Andheri for allowing me to work with them for a period of 8 weeks. This has been a wonderful learning experience and has enlightened my knowledge about the Fast Moving Consumer Goods (FMCG) Sector in India‚ possibly one of the most important for the Indian economy. I am especially thankful to my tutor at Kissan‚ Mr. Sachin Sharma‚ under whose tutelage I underwent my training and learnt a lot of first hand application of marketing
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CUSTOMER ATTITUDE TOWARDS PRODUCT OF HDFC STANDARD LIFE INSURANCE Submitted by‚ SANDHYA MBA – Semester III (Session 2009-2010) CHAPTER: 1 INTRODUCTION OF THE Study INTRODUCTION OF THE STUDY In my research I have tried to find out what the customer attitude towards the product of HDFC Standard Life Insurance. The study has been carried out in Bhilai. It has been carried out with the purpose to study the
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Check out An ROI analysis of the FMCG sector The missing link The advertising community has two long-standing demands of online marketing: Prove that the online channel can build brands l Prove that it can drive offline sales. l Whilst there have been many thousands of branding studies undertaken to address the first point‚ considerably less attention has been paid to the second. Studies of online marketing effectiveness have so far struggled to demonstrate a clear link with in-store
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Global Citizenship – Towards a Definition Taso G. Lagos Copyright protected under Taso G. Lagos. Permission to cite should be directed to the author. Abstract: Global protest activity is on the rise. Demonstrations in Seattle in 1999‚ Genoa in 2001 and in dozens of other sites brought activists together from around the world and localized global issues in unprecedented ways. These and other activities suggest the possibility of an emerging global citizenry. Individuals from a wide variety
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people‚ most of them women. The research being abundant‚ I could gather many opinions expressed about the Salem Witch Trials. Particularly‚ the author’s opinions showed the trials and prosecutions were biased against women because women were not treated equal to men‚ “Puritan ministers convinced the congregations that women were going to hell they had committed no sin” (Kizer)‚ and stereotypes ran Salem’s community. Women are not as free as Men. In the first place‚ women were not as free as men
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Towards Sustainable Household Consumption? What is Consumption? What is Sustainable Consumption? Why is household consumption important? Environmental pressures from consumption will intensify Driving forces behind consumption patterns What is the role of government in promoting sustainable consumption? Policies to promote sustainable consumption General policy framework on sustainable consumption Broad policy guidelines to promote sustainable household consumption Some Unresolved Policy Questions
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ijcrb.webs.com MAY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 4‚ NO 1 THE RELATIONSHIP BETWEEN BRAND TRUST‚ CUSTOMER SATISFACTION AND CUSTOMER LOYALTY. (EVIDENCE FROM AUTOMOBILE SECTOR OF PAKISTAN) Talat Mahmood Kiyani (Corresponding Author) Assistant Professor Department of Management Sciences‚ COMSATS Institute of Information Technology Islamabad‚ Pakistan Mohammad Raza Ullah Khan Niazi Assistant Professor Department of Management Sciences‚ COMSATS Institute
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APPROVAL SHEET This undergraduate thesis entitled‚ Awareness and Attitude towards Mammography of Women Residents of Brgy. Paliparan III‚ City of Dasmariñas‚ Cavite prepared and submitted by Arnold C. Beltran‚ Roy John D. Demonteverde‚ Bernadette C. Gambala and Kristel Anne G. Gandia in partial fulfilment of the requirements for the degree Bachelor of Science in Radiologic Technology‚ has been examined and is recommended for acceptance and approval for colloquium defense. LOWELA M. ALINDAYU‚
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RESEARCH PROJECT REPORT ON CONSUMER PREFERENCE TOWARDS FAST FOOD OUTLETS IN BANGALORE (NORTH ZONE) INTRODUCTION OF FAST FOOD BUSINESS Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the
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Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First‚ the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second‚ the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third‚ they want to find out whether store patronage
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