IOSR Journal of Economics and Finance (IOSR-JEF) e-ISSN: 2321-5933‚ p-ISSN: 2321-5925 PP 66-74 www.iosrjournals.org Perception of Indian Investor towards investment in mutual funds with special reference to MIP Funds Prof Gauri Prabhu Associate Professor AISSMS Institute of Management‚ Pune 09823230898 gauri6474@gmail.com Dr N.M. Vechalekar Associate Dean‚ IndSearch‚ Pune Abstract: Mutual Funds provide a platform for a common investor to participate in the Indian capital market
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Special Edition on Consumer Satisfaction – Global Perspective 97 THE PINOCCHIO FACTOR IN CONSUMER ATTITUDES TOWARDS CELEBRITY ENDORSEMENT: CELEBRITY ENDORSEMENT‚ THE REEBOK BRAND‚ AND AN EXAMINATION OF A RECENT CAMPAIGN John Temperley‚ Daniel Tangen Abstract Celebrity endorsement is a widely used tactic in marketing and much research has been done on the selection and effect of celebrity endorsement. This article looks at consumer attitudes and associations towards celebrity endorsement
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By the end of Nokia’s Financial Year 2011‚ they reported a loss of $1.5 billion USD (Jamie‚ 2012) This report will analyze the brand elements of Nokia as well as to explore on 3 consumer behavior concepts that influence the choices of purchasing mobile phones. The concepts that will be discussed are the Decision making process‚ the Self-concept and the Attitude-towards-object model History of Nokia Nokia started out as a pulp mill in 1865‚ processing wood and paper on the banks of Tammerkoski
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“A STUDY ON BUYING BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS IN SURAT CITY” CONSTRUCTS : • Consumer • Byuying Behavior • Instant food products OPERATIONAL DEFINITION OF CONSTRUCTS: Consumer : A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group‚ such as a household. The concept of a consumer may vary significantly by context. Or An individual who buys products
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since Google’s IPO (initial public offering). Most companies on the top 20 market cap list could be accurately described as “old school‚” because most can attribute their success to being nearly half a century old‚ having a long established product brand‚ or through great acquisitions. Google’s market success can instead be attributed to what can only be labeled as extraordinary people management practices that result from its use of “people analytics.” A new kind of people management The extraordinary
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Stigma towards Tattoos Are you judgmental to a person with tattoos? Over many years‚ people with tattoos have been put into a negative light. The stigma toward tattoos is correlated with bad decision making‚ and drunken nights. Tattoos are a way of expressing oneself and portraying their true identity. The earliest body modifications marks back to around 5‚300 years ago found on the spine of a mummy which is believed to have been used medicinally (Carmen‚ Guitar‚ & Dillon 2012). Why should a person
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market 6 Summary Analysing Online Consumer Shopping Motivations For luxury Product 1 Introduction 20th century is the era of rapid technological development‚ scientific and technological progress and development has brought great innovation to people’s daily life. The most significant change is the development of Internet technology. This essay will look at online retailing and consumer motivation for luxury products on online shopping literature and review
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Social Studies 11 Nov 17‚ 2013 How has intolerance towards immigrants been an issue in Canada since 1914? “I have a dream that one day little black boys and girls will be holding hands with little white boys and girls.” ~ Martin Luther King Jr. Throughout the history of Canada there has always been an intolerance towards immigrants‚ There is a dream some people had for a utopian country‚ a country the is no longer defined by the color of your skin‚ the ways you act ‚ the things you do or
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Athenian Attitudes Toward the Authority of State Through the Eyes of Plato and Sophocles Ancient Athens was the first model of an established democracy in which the citizens had a say in the rulings. However‚ the Athenian’s views towards the power of their government are often overlooked because the direct democratic system seemed successful. Through close examination of the writings of Sophocles and Plato‚ one can discover the that the Athenian’s thoughts regarding the way they were governed‚ evolved
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ATTITUDES TOWARDS PEOPLE The way in which managers approach the performance of their jobs and the behaviour they display towards subordinate staff is likely to be conditioned by predispositions about people‚ and human nature and work. Drawing on Maslow’s hierarchy of needs model (which is discussed in Chapter 12)‚ McGregor put forward two suppositions about human nature and behaviour at work. He argues that the style of management adopted is a function of the manager’s attitudes towards people
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