[pic] Xaviers Institute of Business Management Studies Subject Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric
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Louis Pasteur Louis Pasteur was born in Dole on December 27‚1822‚ the only son of a poorly educated tanner. Louis Pasteur grew up in the small town of Arbois. Louis was not an outstanding student during his years of elementary education‚ preferring fishing and drawing to other subjects. Louis Pasteur’s father‚ however‚ did not see his son becoming an Artist‚ and Louis‚ himself‚ was showing increasing interest in chemistry and other scientific subjects. The highest wish that father Pasteur had
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Topic:Joe Louis I. Introduction A.Background - Joe Louis Barrow‚ the seventh child of Monroe and Lily Barrow‚ was born May 13‚ 1914 in a cabin in the cotton fields of Lexington‚ Alabama. While Joe was still a young boy‚ his father suffered a mental breakdown and later died.His mother later married Pat Brooks‚ a widower with many children of his own‚ and the combined family moved to Detroit when Joe was ten. B.Thesis Statement- Joe Louis was a professional boxer during the great
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“LOUIS BRAILLE A LIGHT IN THE DARK” In this world today tons of people are blind‚ like Louis Braille. Today some of the blind kids are poor that cannot go to school and some of them are that can go to blind schools. In this story Louis Braille struggles rigorously to create new system of reading for blind people. and how his system is received at the the first and second time and the differences between them. Louis Braille’s dot system received at first .for example “In 1824 he made his reading
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Tiffany Townsend History and Sociology of Rock Music August 25‚ 2014 Topic No. 2 Louis Armstrong was one of the many people who have influence jazz music over the years. Although we may not realize it‚ he had the most influence in the jazz world during his time and is well known today for the changes that he made to the jazz world many years ago. First is the impact that he had on the way jazz music was played. Louis Armstrong began revolutionizing the sound of jazz music in the 1920s when he introduced
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Strategic Analysis Faculty of Business and Law Business and Management – Top Up Level: 3 Module: SIM336 Strategic Management Assignment Code: SIM336 Module Leader: Derek Harwood Issue date: January 2014 Return date: Wednesday 7th May 2014 – 1pm Contribution to module assessment: 100% First Name: Arthur Surname: TISSERAND Word Total Count: 3294 Student ID: 19907465744 Problematic: Why the Smartbox Company has several difficulties
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Anthony Tan 03359957 FSH316 Ricardo Sison Louis Vuitton In India Louis Vuitton was the inventor of the flat-topped trunk with a canvas cover. They have made an impression on the world. On top of that‚ they carried a wide range of products. The target customers of Louis Vuitton are all around the world. In worldwide‚ consumers fell into 3 categories‚ which are when one bought a luxury product for its practicality and good quality. They were older and wealthier customers and willing to pay
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Principles of Vaccination? Louis Pasteur ‚ he was a French Chemist And microbiologist who is well known for microbial fermentation and pasteurization. He also reduced morality from puerperal fever‚ he created the first vaccine for rabies and anthrax. He is mainly known for treating milk and wine to stop bacterial contamination‚ also known as Pasteurization. Pasteur is known as “the father of microbiology”. Louis Pasteur was one of the most important
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It is universal truth that luxury brand industry is still booming even during financial crisis because today ’s people have the right mind-set that luxury products are purposeful and well thought out. In other words‚ they want to show off their wealth and personal status. Main Forces The Macroenvironment Facing The Luxury Brand Industry Analysing the macroenvironment facing the luxury brand industry‚ there are demographic forces‚ economic forces‚ cultural forces and technological forces.
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External Environment: (Louis Vuitton in China) - Macro Environment: PESTEL analysis The luxury market has challenged its growth by increasing its growth rate over the last decade (except This strategy was especially supported by the emerging markets of China‚ India‚ and Russia as growth relayed in the mature and almost saturated historical area (E.U.‚ U.S‚ and Japan). The increasing trends of international tourism‚ ’new rich people‘ and the favourable world economic growth‚ enabled the support of
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