CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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luxury brands and industries in step with lifestyles‚ values and attitudes of modern society and culture? “Luxury is a necessity that begins where necessity ends” Coco Chanel The display of luxury signifies individual power and achievements. The manner which people dress reflects economic‚ political‚ social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Louis Armstrong is a very talented musician‚ actor‚ and singer. He has lived a prosperous life with a lot of success and an equal amount of downfalls. Louis Armstrong’s story goes back to over one hundred years ago. Nicknamed Satch‚ Satchmo‚ Satchelmouth‚ Dipper‚ and Dippermouth Louis Armstrong took over and changed the jazz industry to what we know it as today. Louis Armstrong was born on August 4‚ 1901 in New Orleans‚ Louisiana. His father‚ William Armstrong‚ abandoned the family during Louis’
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October 2011 Louis XIV and Absolutism Over the past hundreds of years‚ many monarchs have used absolutism to rule over their nations. Louis XIV used absolutism to keep his subjects loyal to him. There were many different aspects in Louis’s absolutism including fear and power. Louis created different materialistic objects and created jobs and laws to keep many of his subjects loyal. He also had many different characteristics that would make different types of people loyal to him. Louis could make his
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Louis Zamperini survived the life raft‚ but he was about to face another impenetrable obstacle to stay alive. Following the capture of Louis and Phillip‚ Japanese soldiers took the two men to a camp‚ where they were cleaned appropriately. Evidence from Louis Zamperini: The Story of a True American Hero by Richard Green in 2014‚ revealed that Louis Zamperini and his friend Phillips‚ were “Nursed back to health” (paragraph 5). Louis was becoming healthy again‚ before he would travel to a worse Japanese
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Brand Market Expansion: Dissertation Proposal 1 Abstract This research study is based on the theme of brand expansion of a luxury fashion brand called Kenzo‚ which was initiated by Kenzo Takada‚ a famous fashion designer from Japan. The aim of this research study is to identify a new market for Kenzo for its market expansion. In this study‚ marketing strategies and market entry modes have to be selected for Kenzo’s expansion to those countries where the brand has not set its footprints yet. Country
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STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY RATIO 16 SHARE PRICE 17 RECOMMENDATIONS 18 REFERENCES 19 INTRODUCTION Spectrum Brands (SPC) is a global branded
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Q: "Brands vary on the amount of power and value they have in the marketplace. A powerful brand has high Brand Equity" Intro "Brand equity is the marketing and financial value associated with a brand ’s strength in the market" (Dibb and Simkin pg 73) Some of the factors that contribute to the creation of high brand equity are brand association‚ awareness‚ attractiveness to buyers and brand loyalty. For a company to see major success it must establish and sustain high brand equity. The
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