TVS Group and its subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T.V. Sundaram Iyengar .It is one of India’s largest industrial entities and
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The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will
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This book was a really interesting it was all about politics. I tell you a story about Louis Riel. The man who harangued the crowd was the same man has urged them‚ the Sunday before to make this trip across the river. His name was Louis Riel. Once in Quebec‚ had wanted to be a priest‚ but the excitement of the North- West had called him back. Now he was one of the most vocal of the Métis leaders. Will we stand for this? Riel demanded. Will we stand here and let someone else tell us what to do‚ someone
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King Louis XIV was a totalitarian and absolutist whose goal was “one king‚ one law‚ one faith.” He successfully accomplished his goals for “one king” and “one law” through divine right‚ and the establishment of Versailles‚ which centralized France and limited the power of the nobility. His last goal‚ however‚ “one faith” was hardly successful because it took a considerable amount of time to accomplish; but he eventually ended up with an entirely Catholic France. Louis XIV was successful in having
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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Louis Riel A legacy can be defined as your mark left on the world after you leave. Louis Riel did a lot of good things to help Canada get to where it is today even though some people might not think the same way. Louis Riel left a good legacy behind him because of the amazing things that he accomplished for Canada. Louis Riel was a leader in many different ways. He lead a blockade to stop the lieutenant-governor William McDougall from retrieving the Red River territory from the Metis. The Metis
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King Louis XIV King Louis XIV is a violent‚ self-centered villain who manipulates others for his personal gain. He was quick to shed blood‚ no matter what the cost. Although he expanded France’s borders by conquering countries with his royal army‚ his methods led to many unnecessary deaths. During his reign‚ three out of every five years were spent in war. (Popkin Par.3) King Louis XIV’s reign was full of unnecessary violence. He did not live the privileged life of a king-to-be‚ and he
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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