"Brand management" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 20 of 50 - About 500 Essays
  • Better Essays

    Brand Re-Positioning

    • 6177 Words
    • 25 Pages

    Term Project: Brand Repositioning Brand management 10/21/2011 Submitted To: Prof. S. Balasubramanian Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik

    Premium Brand Brand management

    • 6177 Words
    • 25 Pages
    Better Essays
  • Powerful Essays

    Brand Element

    • 2318 Words
    • 10 Pages

    The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta

    Premium Advertising Brand

    • 2318 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Brand Profile

    • 291 Words
    • 2 Pages

    The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will

    Premium Target market Advertising Positioning

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Brand Positioning of Ucb

    • 13287 Words
    • 54 Pages

    A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal

    Premium Retailing Brand Brand management

    • 13287 Words
    • 54 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Brand Equity

    • 1169 Words
    • 5 Pages

    The AsiaTravel is facing the following problems regarding its brand value to customers: * Its brand name is merely the generic version of its services‚ therefore price is seen as its main competitive advantage in the travel market; * Associations of the brand have not been clearly defined and conveyed to customers‚ therefore their perception about its brand name is not sufficiently strong for them to recognize and recall this brand among other alternatives; * Information on past experiences

    Premium Marketing Brand Brand management

    • 1169 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    best global brands

    • 433 Words
    • 2 Pages

    Udham Singh Best Global Brands External Factors Measurement Authenticity Over the past 60 years IKEA has grown from a one-man band to a group of companies with 76‚000 co-workers. At the same time a truly unique corporate culture has evolved with its own set of values. The success of IKEA has been built upon enthusiasm‚ on a constant desire to renew and improve‚ on cost-consciousness‚ on a willingness to lend a hand and take responsibility. It holds the capabilities to provide an advanced

    Premium IKEA Brand Brand management

    • 433 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    a new brand world

    • 1356 Words
    • 6 Pages

    In his book "A New Brand World" (New York 2002)‚ Scott Bedbury tells about his work at Nike and Starbucks and also gives his evaluation of the brand strategies of a range of other companies‚ with the predictable result: Harley Davidson "Good"‚ Microsoft "Bad". We all have our heroes. In the world of brands‚ the heroes are called things like Nike‚ Coca-Cola‚ Virgin‚ Harley Davidson‚ McDonald’s‚ Starbucks‚ Gap‚ etc. Who aren’t familiar with "Just do it" and Nike’s swoosh? Along with a range of

    Premium Brand management Brand Coffee

    • 1356 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Brand Analyze: Iriedaily

    • 3322 Words
    • 26 Pages

    Brand Analyze: Iriedaily Student Number: 13002886 Module Leader: Cinthya Uribe Module: Brand Management Index Introduction 1 Company Overview 1 History 1 Objectives 2 Financial Images 3 Market Inventory 5 SWOT of the brand 5 SWOT of the competitors 6 Market analyze 7 3 Circle Analyze 7 Ansoff Matrix 8 Boston Consulting Group Matrix 9 Brand Image Inventory 10 Corporate Design 10 Logo 10 Corporate Communication

    Premium Brand Brand management Branding

    • 3322 Words
    • 26 Pages
    Best Essays
  • Satisfactory Essays

    Reebok brand audit

    • 824 Words
    • 4 Pages

    1 About Reebok  Founded by: Joseph William Foster‚ 1890 in UK. Sub Brands Reebok EasyTone •Toning and shaping Reebok ZigTech •training activities Reebok RealFlex •flexible movements Reebok Classic Collections 2 Brand Owning Organization  Subsidiary of Adidas Group since 2006  Uli Becker – president of Reebok  8‚000 employees  2010 – revenue of € 1‚603 billion (19.3 % growth) 3 Overview of Reebok EasyTone  2007 – Run Easy & “There are two people in

    Premium Olympic Games Brand United Kingdom

    • 824 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Brand and River Blindness

    • 565 Words
    • 3 Pages

    amount ( ~80%) of its research budget even on drugs that will produce a substandard ROI‚ provided the drugs promise to fully cure diseases without harmful side effects and they are the first in the market to do so. This could help them build a strong brand equity‚ goodwill and reputation in the long run thereby creating a foundation for profitability in future. For instance‚ I believe that Merck has a social responsibility and a moral obligation to invest heavily in the cure for River

    Premium Brand First-mover advantage Pharmacology

    • 565 Words
    • 3 Pages
    Good Essays
Page 1 17 18 19 20 21 22 23 24 50